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Job Description
- Conduct market research to find answers about consumer requirements, habits and trends.
- Develop marketing strategies including social media channels and company website.
- Developing, managing layouts of communications such as presentations, event support materials, brochures and banners.
- Managing digital agency relationships as well as campaign budgets and schedules.
- Works with other teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
- Oversee social media marketing campaigns from program management to execution.
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, exhibitions, events, etc.)
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
- Undertake individual tasks of a marketing plan as assigned.
Job Requirements
- Bachelor’s Degree in marketing, communications or equivalent.
- Proven experience as marketing specialist or similar role.
- Experience managing successful marketing campaigns, and a solid understanding of social marketing.
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.)
- Proficiency with Google Analytics/Google AdWords and web analysis tools.
- Strong using Microsoft Office programs.
- Well-organized and detail oriented.
- Excellent analytical, communication and presentation skills.
- Commercial awareness partnered with a creative mind.
