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Job Description
- Oversee advertising and promotion activities for OTC medicines within a defined territory, ensuring that sales and marketing objectives are met and product awareness is increased among pharmacies and customers.
Lead and direct the regional advertising team (commercial representatives, sales promoters). - Monitor team performance and motivate members to achieve set goals.
- Implementing Advertising and Marketing Plans
- Execute the company’s marketing plans at the regional level.
- Oversee the implementation of promotional campaigns in pharmacies and clinics.
- Market and Competitor Analysis
- Collect information on market trends and consumer behavior.
- Monitor competitor activities and provide recommendations for performance improvement.
- Achieving Sales Targets
- Develop plans to maximize sales of OTC products.
- Track sales indicators and ensure achievement of monthly and quarterly targets.
- Customer Relations
- Build and maintain strong relationships with pharmacies and distributors.
- Resolve issues related to products or promotional campaigns.
- Reporting
- Prepare periodic reports on team performance, sales, and promotions.
- Suggest improvements to business plans based on regional results.
Job Requirements
- Qualifications:
- Bachelor’s degree in Pharmacy, Marketing, Business Administration, or a related field.
- 3–5 years of experience in OTC pharmaceutical advertising or sales; leadership experience preferred.
- Strong knowledge of the local pharmaceutical market and pharmacy networks.
- Skills:
- Strong leadership and organizational abilities.
- Excellent negotiation and communication skills.
- Ability to analyze data and make strategic decisions.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Personal Qualities:
- Initiative and ability to work under pressure.
- Problem-solving and decision-making skills.
- Ability to build professional relationships with staff and clients.