Digital Marketing & Performance Specialist (Media Buying/SEO)

Our In-house digital agency is looking for an experienced digital marketer, who can develop holistic approaches to digital marketing strategies in light of the most effective practices to exploit the full potentials of the digital landscape: 

You need to be able to perform the following duties:

• Defining requirements, tasks, and resources associated with SEO strategy, and management
• Developing and implementing Search and Pay-Per-Click (PPC) campaigns, strategies and initiatives (Google, Bing, Yahoo)
• Analyzing campaign performance and compile and present detailed reports with proactive insights
• Creating and managing campaign forecasting trends, budget planning, pacing and advanced optimization techniques
• Track, report, analyze and optimize all digital marketing campaigns and their spend (PPC, Display, SEO, Affiliates, Social Media, Email, Video ...) to ensure effective ROI and reach sales objectives
• Plan, execute and measure experiments and conversion tests to improve lead generation rate for each individual channel
• Monitoring, optimizing and measuring web trends, traffic metrics and funnel performance and regularly update the digital dashboard
• Implementing on-going A/B and user experience testing for ads, placements and landing pages
• Working with internal development and design teams to create landing pages
• Implementing and administering search engine programs (XML sitemaps, shopping feeds, webmaster tools)
• On-page and off-page Optimization and heat map analysis
• Analysis of top keywords and Creating, implementing content and linking strategy accordingly
• Generating and analyzing Competitor information
• Monitor, analyze and boost website and E-commerce performance through the CRM data  

job requirements

More than 3 years

Bachelor's Degree