Growth Marketing Manager
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Job Details
Skills And Tools:
Job Description
We are looking for a Growth Marketing Manager to join our Marketing team and develop a strategy for exponential business growth at launch and as we scale.
The Growth Marketing Manager will develop and execute a data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touchpoints for both B2C and B2B audiences. This role will be responsible for end-to-end performance marketing across the customer lifecycle. As a key player in the organization, the Growth Marketing Manager will have a wide range of ownership overseeing programs that leverage content marketing, inbound marketing, PPC, SEO, CRM, email/push/SMS, and social media.
In this role, you will develop campaigns and create experiments (A/B, multivariate testing) backed in strategy that can be scaled to drive on-going optimization of our web and app properties. The ideal candidate is a data-enthusiast who will not only be adept at developing strategies, but also at reporting results and monitoring on-going growth tactics. As the Growth Marketing Manager, you should have the technical skills and hacker mindset to be able to test, adjust, and launch in a fast paced, high-growth environment.
Role Responsibilities
- Manage end-to-end performance marketing across the customer lifecycle (acquisition, activation, retention, revenue, and referral).
- Own paid and organic growth strategy, from concept to completion .
- Understanding of traditional and emerging channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.
- Experience with multi-touch attribution and media mix models.
- You are passionate about Marketing and Marketing tech. You keep up to date with the industry, its latest trends, and platforms.
- You have experience working with multiple marketing functions such as brand and content, and can connect the dots between programs to create full-funnel marketing campaigns.
- Build-out our paid acquisition strategy; report on and calculate success of (e.g., revenue, ROI, customer LTV, CAC, ARPU, etc.), and make recommendations for improvement
- Develop our retention and loyalty strategy, including building-out communication touch-points across multiple channels (email, push, SMS, etc.) and implementing a ESP/Marketing Automation platform of choice.
- Lead implementation efforts of ESP/Marketing Automation platform, including learning the platform, working with Product team on data setup and integration, and building campaigns
- Own demand generation efforts that support our sales team and drive MQL’s.
- Lead development and execution of lifecycle marketing communications.
- Partner with our Editorial team to optimize content marketing initiatives on and off-site.
- Partner with Product team to ensure analytics are accurately tracking marketing efforts.
Metrics, Testing and Reporting:
- Define measurements of success (KPIs) for campaigns, develop testing framework, and analyze data to understand impact of new channels.
- Define growth and performance benchmarks and establish analytics and reporting for channels.
- Build growth models using organic and paid growth loops.
- Create reporting dashboards and share relevant insights regularly with internal teams.
- Work with the Product team to improve testing capabilities and campaign development.
- Communicate growth performance to executive leadership to promote a shared understanding of performance marketing strategy, ROI, and opportunities.
Job Requirements
Skills & Experience
- Bachelor's degree in Marketing or similar field.
- 5+ years experience in growth marketing, performance marketing, digital marketing or relevant function.
- 2+ years experience in overseeing the development and execution of integrated programs that leverage a few of the following: content marketing, inbound marketing, PPC, SEO, and social media.
- Knowledge of the latest growth practices including paid acquisition, technical SEO, SEM, etc.
- Experience in Google Analytics and comfortable with other analytics tools.
- Hands-on experience with paid acquisition channels (e.g. Google Ads, Facebook Ads Manager, etc).
- Expertise with multi-channel CRM / marketing automation platforms (e.g. Marketo, HubSpot) and digital marketing tools (e.g. Unbounce, FullStory, Mixpanel, etc.) .
- Experience designing, implementing and measuring conversion rate optimization (CRO) tests using tools like Optimizely or VWO.
- Project management skills with ability to work independently and cross-collaboratively in a fast-paced environment.
- Statistical approach in data-driven decision making ability.
- Strong written and verbal communication skills with the ability to compile and present cohesive reports with clear action items and insights.
- Previous work designing or building landing pages and/or sales funnels .
- Knowledge or familiarity of SQL,HTML, CSS, Javascript a plus.
Attributes:
- Unique thinker and collaborator who can engage others.
- Consumer-driven mindset: you strive to see everything through the lens of our target consumers to inform strategy.
- Entrepreneurial instincts: you are a proactive self-starter with a solution-oriented attitude.
- Highly adaptable; welcomes change and can thrive in a high-growth start-up environment.