Media Planner

Job Brief

This Media Planner job description template can be used to post to job boards and careers pages online. It is easy to modify for your company.

Job Description

• ● Collect and analyze market data
• ● Identify target audiences and understand their behavior and habits
• ● Determine the best media outlet mix for our campaigns
• ● Optimize ad campaigns according to geographic exposure, frequency, time spans and more
• ● Allocate budgets and monitor costs
• ● Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
• ● Evaluate the success of media strategies and campaigns

Job Requirements

• ● Proven experience as a Media Planner; experience in digital media is preferred
• ● Broad knowledge of media channels
• ● Familiarity with campaign evaluation metrics and media buying
• ● Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
• ● Excellent communication and teamwork skills
• ● An analytical mind with an aptitude for statistics and math
• ● Strong decision-making skills
• ● BSc/BA in Marketing, Business Administration or similar field