Job Brief
The Marketing Manager is responsible for tracking and planning the budget for their entire department, a segment or a specific marketing campaign.
Job Description
- ● Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- ● Deploy successful marketing campaigns and own their implementation from ideation to execution
- ● Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- ● Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- ● Build strategic relationships and partner with key industry players, agencies and vendors
- ● Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- ● Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- ● Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- ● Analyze consumer behavior and adjust email and advertising campaigns accordingly
Job Requirements
- ● Demonstrable experience in marketing together with the potential and attitude required to learn
- ● Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- ● Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- ● Experience in setting up and optimizing Google Adwords campaigns
- ● Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- ● A sense of aesthetics and a love for great copy and witty communication
- ● Up-to-date with the latest trends and best practices in online marketing and measurement
- ● BSc/MSc degree in Marketing or related field