Wael Ahmed Zekri

Marketing DirectorFull Time

• Job Details: Responsible for developing and implementing the Marketing Strategy in coherence with ZC's overall mission & vision; leading to maximizing fundraising and ROI. Contributing to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives. Responsible (with External Affairs Director) for planning, development and implementation of all of the NGO's marketing communications and public relations activities. Engaging the community to build essential relationships for the NGO. Listening to the community's needs; recognizing and supporting change within the community. Ensure articulation of NGO's desired image and position. Responsible for editorial direction, design, production and distribution of all NGO's publications. Manage media interest in the NGO; ensuring regular contact with target media and appropriate response to media requests. Coordinate the appearance of all NGO's print and electronic materials. Plan and execute campaigns for ZC to achieve the agreed upon objectives of donations and awareness. Responsible for assigning the Advertising agency, Printing suppliers, graphic designers and any other needed outsourced third party related to marketing. Responsible for producing valuable content to the SM & publications of ZC. Conducting market research to measure Awareness levels and Brand Health Indicators to ensure on-going brand equity building. Control budgets and allocate resources amongst projects related to marketing after the approval of the External Affairs Director. Supervising the marketing department by leading the marketing team through giving guidance and skill-building to ensure their proper delivery of assigned tasks in timely manner. Managing contracts of different suppliers to ensure the sustainability of ZC marketing activities on timely and efficient manner.

Strategic Communications DirectorFull Time

• Job Details:Heading The Strategic Communications Department: • In charge of handling the strategy and planning for various Clients • Developing a 360 degrees IMC yearly plan for Clients • Spearhead The Crisis Management BU • Partner with Client Service Department and Top Management on proposals and pitches on new accounts • Act as a Consultant for multiple Clients on a need to basis • Leading a team handling the PR/Comm activities for only two specified hefty accounts.

• Communications Marketing Manager; High End & Corporate Communications – The Egyptian Company For Mobile Services (Mobinil) – Cairo, Egypt, Sept. 2010 to Dec 2012.Full Time

• Job Details:• Develop brand strategy, architecture and communication plan & monitor and report on brand development. These brands are: Star, Corporate Brand, VAS, roaming, content & high end handsets. • Responsible for the defence of brands’ intellectual property. • Own & manage relationships with specialist agencies and ensure best selection & create, present & manage briefs with agencies. • Oversee execution of POS/BTL campaigns through Trade Marketing. • Manage the overall communications plan & ensure consistency amongst communications initiatives. • Manage relationships with targeted agents, namely advertising, field marketing & media planning agencies. • Manage consumer & business segments communications projects to guarantee optimal translation of requirements ensuring consistency & alignment. • Support segment managers in developing effective communication strategies and campaigns. • Develop, implement and manage events strategy in line with brand, target segments and value propositions and support functions for local or specific events. • Develop sponsorship and activation strategies, in alignment with brand, target segments and value propositions and ensure maximum leveraging of sponsorship activity. • Identify, evaluate and assess new sponsorship opportunities. • Detect and keep track with market dynamics and communication and branding trends. • Track communication effectiveness and define eventual corrective actions. • Develop, implement and manage PR in line with brand, target segments and value propositions. • Provide coaching and request needed training for direct reports ensuring continuous individual development. • Ensure a healthy working environment for the team's employees through focusing on team building and motivation initiatives. • Conduct regular performance and competency evaluations for direct reports while delivering constant constructive feedback for higher achievements and further development.