Basic Info

Mary Gaied

1 year

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Digital Account Executive at EGYWEB

Experience Details

Digital Account Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

 Lead execution for all digital marketing initiatives

 Create, source and manage content for social media; such as Facebook

 Deliver monthly marketing reports that will go to clients

 Media list and influencer research across channels

 Develop strategy, tactics and build paid media campaigns for clients

 Research clients' products, services, plans, competitors and target markets

 Meet clients for briefings and present proposals to clients for approval

 Ensure that projects are completed on time and within budget.

 Work flexibly to meet project deadlines.

 Meeting clients to discuss strategy and report on progress

 Responding to clients' requests as they arise

 Taking part in pitches for new contracts

 General team support as needed


Company Details

EGYWEB

Cairo, Egypt

11-50 employees

Marketing and Advertising

www.egyweb.com

Aug 2013 to present (3 years 4 months)
Assistant Digital Marketing Manager at Misr Italia

Experience Details

Assistant Digital Marketing Manager

Marketing/PR/Advertising

Manager

• Work across Marketing, PR, Corporate and HR departments on their digital activities
• Formulate digital direction, executes on-line marketing plans and work with the Marketing Managers on campaigns and product category requirements.
• Take charge and work with call center team to manage the leads generated from online campaigns
• Develop and plot digital touchpoints in a consumer decision journey.
• Translate data insights to improve digital touchpoints to improve ROI and help the marketing team to achieve key KPIs (CTR, Sales leads, and engagement rates).
• The development of the best digital/on-line solution requires technical analysis, (feasibility) studies, a multi-disciplinary approach and knowledge of basic digital/on-line principles, theories and concepts.
• Plan and execute all web, search engine operations (SEO) / search engine management (SEM), marketing database, email, social media and display advertising campaigns.
• Responsible for content management and marketing calendar.
• Work closely with marketing manager to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Ensure growth/ social metrics KPI met.
• Identify trends and insights, and optimize spend and performance based on the insights
• Work with brand teams to plan and implement social/ digital activities to close the loop for entire Consumer Decision Journey (CDJ) across all projects
• Analyze agency’s reports and reviews and recommend solutions to marketing managers for future improvements


Company Details

Misr Italia

Cairo, Egypt

More than 1000 employees

Real Estate/Property Management

www.misritaliagroup.com

Apr 2016 to present (8 months)
Senior Digital Account Manager at EGYWEB

Experience Details

Senior Digital Account Manager

Marketing/PR/Advertising

Manager

• Manage PR, Digital Research and Reputation Management departments
• Assign necessary tasks to team members
• Lead execution for all PR activities
• Overseeing the quality of service delivery in terms of efficiency and client satisfaction
• Support, train and mentor a team of PR specialists
• Support learning and satisfaction potential for client
• Support project financial management, including budget tracking support and forecast inputs
• Lead cross-discipline teams to complete a variety of digital marketing projects (including content development)
• Overseeing content developed for social media; such as Facebook, Instagram and Twitter
• Media list and influencer research across channels
• Develop strategy, tactics and build paid media campaigns for clients
• Research clients' products, services, plans, competitors and target markets
• Meet clients for briefings and present proposals to clients for approval
• Ensure that projects are completed on time and within budget.
• Meeting clients to discuss strategy and report on progress
• Responding to clients' requests as they arise
• Taking part in pitches for new accounts
• General team support as needed


Company Details

EGYWEB

Cairo, Egypt

N/A

Marketing and Advertising, Marketing and Advertising

www.egyweb.com

Aug 2014 to Mar 2016 (1 year 7 months)
Senior Digital Account Executive at EGYWEB

Experience Details

Senior Digital Account Executive

Marketing/PR/Advertising

Experienced (Non-Manager)

 Lead execution for all digital marketing initiatives
 Create, source and manage content for social media; such as Facebook
 Deliver monthly marketing reports that will go to clients
 Media list and influencer research across channels
 Develop strategy, tactics and build paid media campaigns for clients
 Research clients' products, services, plans, competitors and target markets
 Meet clients for briefings and present proposals to clients for approval
 Ensure that projects are completed on time and within budget.
 Work flexibly to meet project deadlines.
 Meeting clients to discuss strategy and report on progress
 Responding to clients' requests as they arise
 Taking part in pitches for new contracts
 General team support as needed


Company Details

EGYWEB

Cairo, Egypt

51- 100 employees

Marketing and Advertising, Marketing and Advertising

N/A

Jan 2014 to Jan 2014 (1 month)
Digital Account Executive at EGYWEB

Experience Details

Digital Account Executive

Marketing/PR/Advertising

Entry Level

 Lead execution for all digital marketing initiatives
 Create, source and manage content for social media; such as Facebook
 Deliver monthly marketing reports that will go to clients
 Media list and influencer research across channels
 Develop strategy, tactics and build paid media campaigns for clients
 Research clients' products, services, plans, competitors and target markets
 Meet clients for briefings and present proposals to clients for approval
 Ensure that projects are completed on time and within budget.
 Work flexibly to meet project deadlines.
 Meeting clients to discuss strategy and report on progress
 Responding to clients' requests as they arise
 Taking part in pitches for new contracts
 General team support as needed


Company Details

EGYWEB

Cairo, Egypt

51- 100 employees

Marketing and Advertising, Marketing and Advertising

N/A

Aug 2013 to Dec 2013 (4 months)
Account Executive at Creation Team Advertising Agency

Experience Details

Account Executive

Marketing/PR/Advertising

Entry Level

• Research clients' products, services, plans, competitors and target markets
• Meet clients for briefings and present proposals to clients for approval
• Brief colleagues, and work with them to plan and implement the best advertising solutions for the client
• Ensure that projects are completed on time and within budget.
• Work flexibly to meet project deadlines.
• Meeting clients to discuss strategy and report on progress
• Responding to clients' requests as they arise
• Taking part in pitches for new contracts
• Keeping records and handling invoices


Company Details

Creation Team Advertising Agency

Cairo, Egypt

51-100 employees

Marketing and Advertising

www.creationteam.com

Dec 2012 to Aug 2013 (8 months)
Account Executive at Creation Team Advertising Agency

Experience Details

Account Executive

Marketing/PR/Advertising

Entry Level

• Research clients' products, services, plans, competitors and target markets
• Meet clients for briefings and present proposals to clients for approval
• Brief colleagues, and work with them to plan and implement the best advertising solutions for the client
• Ensure that projects are completed on time and within budget.
• Work flexibly to meet project deadlines.
• Meeting clients to discuss strategy and report on progress
• Responding to clients' requests as they arise
• Taking part in pitches for new contracts
• Keeping records and handling invoices


Company Details

Creation Team Advertising Agency

Egypt

51- 100 employees

Marketing and Advertising

N/A

Dec 2012 to Jan 2013 (1 month)
Intern (intern) at TNS Global

Experience Details

Intern (intern)

Analyst/Research

Student

• Worked in the Customized research department
• Worked on studies conducted for large corporations, such as Unilever and many more
• Prepared comprehensive market research reports for current clients
• Prepared analysis plans and tracker sheets
• Worked on editing questionnaires
• Attended meetings with current and potential clients
• Accomplished any given tasks and assignments assigned by the managers
• Completed tasks assigned by managers from other departments


Company Details

TNS Global (multinational)

Cairo, Egypt

More then 1000 employees

Research

http://www.tnsglobal.com/

Jul 2011 to Sep 2011 (2 months)
Intern (intern) at TNS Global

Experience Details

Intern (intern)

Analyst/Research

Student

Worked in the Customized research department
* Worked on studies conducted for large corporations, such as Unilever and many more
* Prepared comprehensive market research reports for current clients
* Prepared analysis plans and tracker sheets
* Worked on editing questionnaires
* Attended meetings with current and potential clients
* Accomplished any given tasks and assignments assigned by the managers
* Completed tasks assigned by managers from other departments


Company Details

TNS Global (multinational)

Cairo, Egypt

More then 1000 employees

Research

N/A

Jul 2011 to Jan 2011 (6 month)
Assistant General Manager (intern) at Gaiedco for Tourist Development

Experience Details

Assistant General Manager (intern)

Administration, Human Resources

Student

• Worked part-time in the Public Relations and Human Resources departments
• Involved in increasing awareness of Gaiedco for Tourist Development
• Arranged and attended meetings with current and potential clients
• Worked on conducting research of the market through the internet
• Accomplished any given tasks assigned by the managers


Company Details

Gaiedco for Tourist Development

Cairo, Egypt

51-100 employees

Travel and Tourism

N/A

Jun 2005 to Aug 2010 (5 years 2 months)
Assistant General Manager at Gaiedco Contracting Company

Experience Details

Assistant General Manager

Administration

Student

Worked part-time in the Public Relations and Human Resources departments
 Involved in increasing awareness of Gaiedco for Tourist Development
 Arranged and attended meetings with current and potential clients
 Worked on conducting research of the market through the internet
 Accomplished any given tasks assigned by the managers


Company Details

Gaiedco Contracting Company

Cairo, Egypt

11-50 employees

Travel and Tourism, Real Estate/Property Management

N/A

Jun 2005 to Jan 2010 (4 years 7 months)
Intern (intern) at Arab African International Bank

Experience Details

Intern (intern)

Banking

Student

• Worked in the Cash, Customer Service, Auto loan, Operations and Credit Cards departments
• Assisted the branch manager in several tasks
• Conducted a comparative study on the different kinds of credit and debit cards existing in several banks to help improve the Credit Cards services and benefits
• Assisted tellers in the Cash department
• Assisted employees and customers in the Auto loan, Customer Services and Credit Cards and Operations departments
• Accomplished any given tasks and assignments assigned by the manager and supervisors


Company Details

Arab African International Bank

Cairo, Egypt

More then 1000 employees

Banking

http://www.aaib.com/

Jun 2009 to Jul 2009 (1 month)
Trainee (intern) at Arab African International Bank

Experience Details

Trainee (intern)

Banking

Student

Worked in the Cash, Customer Service, Auto loan, Operations and Credit Cards departments
* Assisted the branch manager in several tasks
* Conducted a comparative study on the different kinds of credit and debit cards existing in several
banks to help improve the Credit Cards services and benefits
* Assisted tellers in the Cash department
* Assisted employees and customers in the Auto loan, Customer Services and Credit Cards and
Operations departments
* Accomplished any given tasks and assignments assigned by the manager and supervisors


Company Details

Arab African International Bank

Cairo, Egypt

More then 1000 employees

Banking

N/A

Jun 2009 to Jan 2009 (5 month)

Education

BA in Marketing

Education Details

BA

Marketing

Misr International University (MIU), Egypt

A / Excellent / 85 -100%

N/A

N/A

Misr International University (MIU)
2008 - 2012
BA in Marketing

Education Details

BA

Marketing, Advertising

Misr International University (MIU), Egypt

A / Excellent / 85 -100%

N/A

N/A

Misr International University (MIU)
2008 - 2012
High School - American diploma

High School Details

American diploma

Nefertari American International School

Egypt

2008

A / Excellent / 85 -100%

N/A

Nefertari American International School
2008

Training and Courses

Training/Course Details

French Language

Nov 2012

Centre Culturel

N/A

This profile is fresh!
Last update 29 days ago.

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Profile Skills and Keywords

Account ExecutiveActivitiesAdministrationAdvertisingAnalyticalArabicAssistant Digital Marketing ManagerAssistant General ManagerBankingBooksBusiness-orientedDigital Account ExecutiveEnglishExecutorFrenchFrench LanguageHuman ResourcesInternInternetMagazinesMarketingMarketing And AdvertisingMarketing ResearchMicrosoft OfficeProperty ManagementReal EstateResearchSPSSSenior Digital Account ExecutiveSenior Digital Account ManagerSocialSocial MediaTNS GlobalTeam PlayerTraineeTravel And Tourism

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

5-7 years

SPSS

SPSS

: Advanced

: Medium

:

1-3 years

Fields of Expertise

Banking

Banking

: Advanced

: High

:

Less than 1 year

Marketing Research

Marketing Research

: Intermediate

: Extreme - I love it!

:

Less than 1 year

Marketing

Marketing

: Beginner

: Extreme - I love it!

:

Less than 1 year

Advertising

Advertising

: Beginner

: Extreme - I love it!

:

Less than 1 year

Key Skills

Analytical, Executor, Business-oriented, Social, Team Player

Online Presence

http://www.linkedin.com/profile/view?id=97034846&trk=tab_pro

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