Divya Pachan

Digital Demand Generation Manager

• Job Details:Led revenue operations initiatives to drive alignment between sales, marketing, and customer success teams. Developed and implemented data-driven strategies to optimise pipeline performance and forecasting accuracy. Managed and enhanced CRM systems (Salesforce) to improve lead conversion and sales efficiency. Designed dashboards and reports in Salesforce/Data Studio to provide actionable insights into revenue trends. Collaborated with cross-functional teams to improve process efficiency and increase revenue growth. Developed and executed multi-channel digital marketing campaigns resulting in a 30% increase in lead generation.

Senior Market Research & Marketing Associate

• Job Details:Gathered, extracted, manipulated, analysed and modelled data using analytical and statistical tools. Worked on reporting interfaces and interactive dashboards in Spotfire and Excel. Created content for email marketing campaigns using Salesforce and created dashboards on SFDC.

Senior Data Analyst

• Job Details:Conducted research on target accounts via Google, Hoovers, LinkedIn, Zoom-info, Jigsaw & other sources to help identify and tap the decision makers in the target accounts. Built prospect databases having vital prospect information, like contact names, designations, email id, phone numbers.