Basic Info

Bassem zaki

13 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Brand Manager at International Business Systems for Electronics

Experience Details

Brand Manager

Manufacturing/Production

Manager

 Managing a complex and comprehensive workload that includes, but is not limited to business development, relationship management, infrastructure development and channel management. Providing expertise and reliability in setting up brand (SONY) infrastructure that include building a web presence, Retail presence and new business development. Directs the expansion of the channel network through resellers within the ICT sector. Cultivated contacts with key influences and cemented strategic business relationships with partners and vendor (SONY) in Egypt, to achieve revenue growth and expansion. Worked closely with strategic partners for achieving the company/brand goals.
 Preparing, analysis sell-in/sell-out and Inventory report on weekly basis to identify market needs and requirement, etc..
 Forecast for the annual sales /marketing plan, market strategy and budgeting.
 Train the sales team/promoters and partners sales rep. for the new lineups and key selling points.
 Maintain the brand equity overall the market channels as per brand guide lines.


Company Details

International Business Systems for Electronics

Cairo, Egypt

101-500 employees

Computer Hardware

www.ibs.com.eg

Sep 2011 to present (5 years 11 months)
Marketing Manager at International Business Systems for Electronics

Experience Details

Marketing Manager

Manufacturing/Production

Manager

 Plan, Decide, Approve and Manage the following
• Market Strategy and budget.
• Company Image & Perception design.
• ATL/BTL Marketing activities such as (Events, Exhibitions, Roadshows, TV, Radio, Newspaper, Magazines, etc…).
• Promotions.
• Training.
• Press Releases & Media interviews.

 Coordinate and follow up with
• Contact the media, including drafting press releases, assisting with their dissemination and making follow-up media contacts.
• Coordinate and maintain all media relation activities.
• Write, edit and issue press releases, media advisories
• Proofread materials before release, including press releases, ads and copy and page proofs for fliers and brochures
• Productions agencies and Printing houses.


Company Details

International Business Systems for Electronics

Cairo, Egypt

101-500 employees

Computer Hardware

www.ibs.com.eg

Jun 2009 to Sep 2011 (2 years 3 months)
Marketing Manager at Cairo Computer

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

 Plan, Decide, Approve and Manage the following
• Market Strategy and budget.
• Company Image & Perception design.
• ATL/BTL Marketing activities such as (Events, Exhibitions, Roadshows, TV , Radio, Newspaper, Magazines, etc…).
• Promotions.
• Training.
• Press Releases & Media interviews.

 Coordinate and follow up with
• Contact the media, including drafting press releases, assisting with their dissemination and making follow-up media contacts.
• Coordinate and maintain all media relation activities.
• Write, edit and issue press releases, media advisories
• Proofread materials before release, including press releases, ads and copy and page proofs for fliers and brochures
• Productions agencies and Printing houses.


Company Details

Cairo Computer

Cairo, Egypt

51-100 employees

Computer Games

www.cairocomputer.com

May 2006 to Aug 2009 (3 years 3 months)
Sales Manager at Cairo Computer

Experience Details

Sales Manager

Sales/Retail

Manager

 Seagate and XFX Product Manager:
* Preparing, analysis sell-in/sell-out and Inventory report on weekly basis to identify market needs and requirement, etc..
* Forecast for the annual sales /marketing plan, market strategy and budgeting.
* Train the sales team/promoters and partners sales rep. for the new lineups and key selling points.
* Maintain the brand equity overall the market channels as per brand guide-lines.


Company Details

Cairo Computer

Cairo, Egypt

N/A

Computer Games

www.cairocomputer.com

Jan 2004 to May 2006 (2 years 4 months)
Sales Rep at Cairo Computer

Experience Details

Sales Rep

Sales/Retail

Entry Level

 Account manager for listed customers, responsible for managing sell-in/inventory for the company portfolio.


Company Details

Cairo Computer

Cairo, Egypt

N/A

Computer Games

www.cairocomputer.com

Jul 2001 to Feb 2004 (2 years 7 months)

Education

Bachelor's Degree in Computer Science

Education Details

Bachelor's Degree

Computer Science

Sadat Academy for Management Sciences, Egypt

C / Good / 65 - 75%

N/A

N/A

Sadat Academy for Management Sciences
1996 - 2001
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Horya Language School

Egypt

1996

A / Excellent / 85 -100%

N/A

Horya Language School
1996

Certifications

Marketing Track
Jun 2007

Certificate details

Marketing Track

Jun 2007

N/A

N/A

N/A

Microsoft

N/A

Training and Courses

Training/Course Details

Marketing Training Course

Jan 2007

Microsoft

6 month training as a scholarship from International Finance Corporation 'IFC' in cooperation with Industrial Modernization Center 'IMC' and Microsoft

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Last update 24 days ago.

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Profile Skills and Keywords

ArabicBrand ManagementBrand ManagerBusiness DevelopmentBusiness PlanningBusiness-orientedComputer GamesComputer HardwareComputer ScienceCustomer-orientedEnglishHard WorkerLearningManufacturingMarketingMarketing And SalesMarketing ManagerMarketing TrackMarketing Training CourseMicrosoft OfficeOperationsPresenterProblem SolverProductionRetailRetail ManagementSalesSales ManagerSales RepTravelling

Self-assesed Skills

Languages

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Microsoft Office

Microsoft Office

: Intermediate

: High

:

More than 7 years

Fields of Expertise

Marketing and Sales

Marketing and Sales

: Advanced

: Extreme - I love it!

:

More than 7 years

Brand Management

Brand Management

: Advanced

: Extreme - I love it!

:

3-5 years

Business Planning

Business Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Retail Management

Retail Management

: Intermediate

: High

:

1-3 years

Key Skills

Business-oriented, Hard worker, Presenter, Customer-oriented, Problem Solver

Online Presence

http://www.linkedin.com/profile/view?id=72363542&trk=nav_responsive_tab_profile_pichttps://www.facebook.com/bassem.zaki1

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