Basic Info

Bassem zaki

More than 15 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Business Development Manager & Co-founder at Uturn Agency for Marketing & Advertising

Experience Details

Business Development Manager & Co-founder

Marketing/PR/Advertising , Business Development

Senior Management (e.g. VP, CEO)

Uturn is a Full ATL, BTL AND DIGITAL MARKETING SERVICES IN EGYPT, UAE, LEBANON and UK.

My main responsibilities is to develop and execute the company’s business strategies in order to attain the goals of the board and shareholders.

Provide strategic advice to the board and Chairperson so that they will have accurate view of the market and the company’s future.

Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.

Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times
Communicate and maintain trust relationships with shareholders, business partners and authorities.

Oversee the company’s financial performance, investments and other business ventures.

Delegate responsibilities and supervise the work of executives providing guidance and motivation to drive maximum performance.

Read all submitted reports by lower rank managers to reward performance, prevent issues and resolve problems.

Act as the public speaker and public relations representative of the company in ways that strengthen its profile.

Analyze problematic situations and occurrences and provide solutions to ensure company survival and growth.

Follow-up the sales team and sales target achievements.

close followl-up with the operation dept. for services execution and delivery.


Company Details

Uturn Agency for Marketing & Advertising (multinational)

Cairo, Egypt

11-50 employees

Marketing and Advertising, Media Production , Market Research

www.uturnagency.com

Dec 2015 to present (1 year 10 months)
SONY Marketing & Brand Manager at International Business Systems for Electronics

Experience Details

SONY Marketing & Brand Manager

Manufacturing/Production

Manager

SONY Marketing and Brand Manager.

Managing a complex and comprehensive workload that includes, but is not limited to business development, relationship management, infrastructure development and channel management.

Prepare the annual marketing plan and budgetary and ensure this plan execution.

Providing expertise and reliability in setting up brand (SONY) infrastructure that include building a web presence, Retail presence and new business development.

Directs the expansion of the channel network through resellers within the ICT & CE sector.

Cultivated contacts with key influences and cemented strategic business relationships with partners and vendor (SONY) in Egypt, to achieve revenue growth and expansion.

Worked closely with strategic partners for achieving the company/brand goals.

Preparing, analysis sell-in/sell-out and Inventory report on weekly basis to identify market needs and requirement, etc..

Forecast for the annual sales /marketing plan, market strategy and budgeting.

Train the sales team/promoters and partners sales rep. for the new lineups and key selling points.

Maintain the brand equity overall the market channels as per brand guide lines.


Company Details

International Business Systems for Electronics

Cairo, Egypt

101-500 employees

Consumer Electronics , Wholesale Trade, Computer Hardware

www.ibs.com.eg

Sep 2011 to Nov 2015 (4 years 2 months)
Marketing Manager at International Business Systems for Electronics

Experience Details

Marketing Manager

Manufacturing/Production

Manager

 Plan, Decide, Approve and Manage the following
• Market Strategy and budget.
• Company Image & Perception design.
• ATL/BTL Marketing activities such as (Events, Exhibitions, Roadshows, TV, Radio, Newspaper, Magazines, etc…).
• Promotions.
• Training.
• Press Releases & Media interviews.

 Coordinate and follow up with
• Contact the media, including drafting press releases, assisting with their dissemination and making follow-up media contacts.
• Coordinate and maintain all media relation activities.
• Write, edit and issue press releases, media advisories
• Proofread materials before release, including press releases, ads and copy and page proofs for fliers and brochures
• Productions agencies and Printing houses.


Company Details

International Business Systems for Electronics

Cairo, Egypt

101-500 employees

Computer Hardware

www.ibs.com.eg

Jun 2009 to Sep 2011 (2 years 3 months)
Marketing Manager at Cairo Computer

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

Plan, Decide, Approve and Manage the following
• Market Strategy and budget.
• Company Image & Perception design.
• ATL/BTL Marketing activities such as (Events, Exhibitions, Roadshows, TV , Radio, Newspaper, Magazines, etc…).
• Promotions.
• Training.
• Press Releases & Media interviews.

 Coordinate and follow up with
• Contact the media, including drafting press releases, assisting with their dissemination and making follow-up media contacts.
• Coordinate and maintain all media relation activities.
• Write, edit and issue press releases, media advisories
• Proofread materials before release, including press releases, ads and copy and page proofs for fliers and brochures
• Productions agencies and Printing houses.


Company Details

Cairo Computer

Cairo, Egypt

51-100 employees

Computer Games

www.cairocomputer.com

May 2006 to Aug 2009 (3 years 3 months)
Sales Manager at Cairo Computer

Experience Details

Sales Manager

Sales/Retail

Manager

Seagate and XFX Product Manager:
* Preparing, analysis sell-in/sell-out and Inventory report on weekly basis to identify market needs and requirement, etc..
* Forecast for the annual sales /marketing plan, market strategy and budgeting.
* Train the sales team/promoters and partners sales rep. for the new lineups and key selling points.
* Maintain the brand equity overall the market channels as per brand guide-lines.


Company Details

Cairo Computer

Cairo, Egypt

N/A

Computer Games

www.cairocomputer.com

Jan 2004 to May 2006 (2 years 4 months)
Sales Rep at Cairo Computer

Experience Details

Sales Rep

Sales/Retail

Entry Level

 Account manager for listed customers, responsible for managing sell-in/inventory for the company portfolio.


Company Details

Cairo Computer

Cairo, Egypt

N/A

Computer Games

www.cairocomputer.com

Jul 2001 to Feb 2004 (2 years 7 months)

Achievements


Establishing the new Egypt branch from scratch with no customer base till we have more than 50 active multinational and local clients now.


Entering the profissional SONY Camera into the market and gaining more than 40% market share from the competition.


Education

Bachelor's Degree in Computer Science

Education Details

Bachelor's Degree

Computer Science

Sadat Academy for Management Sciences, Egypt

C / Good / 65 - 75%

N/A

N/A

Sadat Academy for Management Sciences
1996 - 2001
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Horya Language School

Egypt

1996

A / Excellent / 85 -100%

N/A

Horya Language School
1996

Certifications

Marketing Track
Jun 2007

Certificate details

Marketing Track

Jun 2007

N/A

N/A

N/A

Microsoft

N/A

Training and Courses

Training/Course Details

Marketing Training Course

Jan 2007

Microsoft

6 month training as a scholarship from International Finance Corporation 'IFC' in cooperation with Industrial Modernization Center 'IMC' and Microsoft

This profile is not updated!
Last update more than 1 months ago.

Jobseeker photo

Profile Skills and Keywords

Adobe PhotoshopArabicBrand ManagementBusinessBusiness DevelopmentBusiness Development Manager & Co-founderBusiness PlanningBusiness-orientedComputer GamesComputer HardwareComputer ScienceConsumer ElectronicsCustomer-orientedEnglishHard WorkerLearningManufacturingMarket ResearchMarketingMarketing And AdvertisingMarketing And SalesMarketing ManagerMarketing TrackMarketing Training CourseMedia ProductionMicrosoft OfficeOperationsPresenterProblem SolverProductionRetailRetail ManagementSONY Marketing & Brand ManagerSalesSales ManagerSales RepTravellingUturn Agency For Marketing & AdvertisingWholesale Trade

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Adobe Photoshop

Adobe Photoshop

: Advanced

: Medium

:

More than 7 years

Microsoft Office

Microsoft Office

: Intermediate

: High

:

More than 7 years

Fields of Expertise

Marketing and Sales

Marketing and Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Brand Management

Brand Management

: Expert

: Extreme - I love it!

:

3-5 years

Business Development

Business Development

: Advanced

: High

:

3-5 years

Business Planning

Business Planning

: Advanced

: Extreme - I love it!

:

3-5 years

Retail Management

Retail Management

: Intermediate

: High

:

1-3 years

Key Skills

Business-oriented, Hard worker, Presenter, Customer-oriented, Problem Solver

Online Presence

http://www.linkedin.com/profile/view?id=72363542&trk=nav_responsive_tab_profile_pichttps://www.facebook.com/bassem.zaki1

Like bassem`s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Bassem's full profile and find more great talent and professionals to join your team.