Usama El Gohary

Group General ManagerFull Time

General managerFull Time

• Job Details:Highlights: • Provide leadership and executive guidance focusing on sales, marketing, finance, production and handling the overall responsibility for the entire Profit & Loss management of Union Beverages. • Engage the personnel from product management, marketing and sales to optimize the marketing mix with the aim to maximize the revenue generation and profitability. • Setting clear RTM strategy “Different Distributors for Different Channels” to implement the business expansion plans and enhancing the distribution network. • Analyzed big data, conducted research on competitor activities and market trends to explore new opportunities to expand business through exports to the GCC region. • Lead and coordinate with the distributors the overall trade marketing activities including product promotion and product sampling. • Ensured maximum utilization of the available human resources with the Right Person for the Right Position to enhance the overall productivity adhering to the quality standards set by the management.

CEOFull Time

• Job Details:Highlights: • Analyzed sales data, market trends to design effective business plan for production and distribution divisions to efficiently manage a turnover of AED 66 million by end of 2019. • Researched and developed 4 new products for maximum truck utilization and to cater to the market needs and customer demands for launch in September & December 2018, namely Emirates Sky Tissue, Emirates Sunflower Oil, Emirates Basmati Rice & Emirates Club Soda. • Successfully developed B2B transactions through professional negotiation with high volume potential distributors including Star Cola, Canada Dry, GCC & Africans exporters to endorse the Emirates Group existing brands with private label and Co Pack option. • Deliberated on the prospects for 3rd Party delivery options for the convenience stores including ENOC, ZOOM, ADNOC, SK, 7/11 & ALL DAY to propose solutions enabling a B/L saving of up-to 25 % distribution costs. Key Responsibilities: • Coordinate with the various internal departments to devise action plans focusing on the production and distribution departments to ensure adequate availability of inventory and prevent overstocking. • Maintain the balance between the physical and financial connections between company and customers in a sustainable way monitoring Cost & Service/Business contribution. Analyze the various internal processes to explore opportunity for cost cutting and at the same time ensure improved services to the customer network. • Strategically widen Coverage & Distribution network implementing aggressive expansion plans to enhance market penetration and increase the product visibility. • Build strong business relationship with the prospective modern trade customers and major players in the retail industry including MAF Carrefour, EMKE Lulu, and Union Cooperative Society with the aim to capture a large chunk of the market share. • Initiate process improvement drives to streamline departmental operations and integrate high-end systems for seamless work flow on a day to day basis. • Review the entire processes of billing, invoicing and accounts receivable management focusing on reducing the overall time period for payment recovery.