Passant Nagy Mohamed

Regional Marketing HeadFull Time

• Job Details:• Developed and executed comprehensive marketing strategies resulting in a 40% increase in brand visibility. • Managed a marketing team of 6 members, enhancing productivity and performance through continuous improvement initiatives. • Planned and executed participation in major industry events, including Gitex and focused events with IDC targeting the banking and government sectors, increasing engagement by 15%. • Successfully helped the company achieve AWS Premier Competency in 2023 and Microsoft MSP Competency, significantly enhancing our market position and credibility. • Collaborated with the e& enterprise team to align with the cloud content strategy, overseeing branding and reshaping of the new company identity. • Responsible for strategic marketing plans and arrangements with key vendors, specifically AWS, achieving targeted goals and plans. • Conducted market research and analysis to inform marketing strategies, leading to increased customer engagement and ROI. • Implemented digital marketing tools and platforms, streamlining processes and providing valuable insights. • Collaborated cross-functionally with Sales, IT, and Product Development teams to ensure alignment and success of marketing initiatives.

Regional Marketing ManagerFull Time

• Job Details: Developing strategies and tactics to boost the company’s reputation and brand awareness  Build strategic relationships with agencies and vendors  Prepare and monitor the marketing budget & cross functional budget on a quarterly and annual basis and allocate funds wisely  Measure and report on the performance of marketing campaigns, gain insight and assess against goals  Establishes marketing goals based on past performance and market forecasts  Tracks marketing and sales data and creates detailed written reports and verbal presentations with strategic plans  Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.  Tracking Customer behavior analysis and developing program for each classification to decrease lost customers and increase customer loyalty and sustainably.  Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.  Negotiate & secure with vendors for Marketing & development fund MDF, like Events , trade shows , ads , demos, etc.  Executed Social media Campaigns “Facebook and linked in ads”  Develop /enhance corporate identity, communication channels, and marketing guidelines manual.  Develop/enhance marketing policies & procedures.  Train and coach Marketing team to ensure effect productivity  Develop KPIs for subordinates  Report subordinates performance programs & lead PMP( Performance Management process) cycle  Organizing company conferences, trade shows, and major events including Gitex, Cairo ICT, F5 Forums, etc  Planning and delivering CRM strategies for marketing department across all region. Achievements:  Made Actual Business Volume analysis, with sectors classifications, and developed sales trends enhancements suggestions, accordingly new sales teams’ structure has been implemented on the organization  Made a complicated analysis for Customer behavior, and developed programs for, each customer category classification for example “Loyal Customer Programs, Lost Customer programs, dormant customer programs”, etc  Developed Sales Incentive Program to encourage sales team to sell new challenging technologies and to be aligned with the company’s objectives. Awards:  Omnipreneur Champion of the Year, BARQ Systems, 2016

Senior Marketing SpecialistFull Time

• Job Details: Plan marketing and branding objectives.  Prepare marketing strategies alongside other company executives and staff.  Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.  Prepare and adhere to budgets.  Ensure brand messages are consistent.  Gather and analyze customer insight.  Nurture and enrich all external perceptions of the company and growth of market share.  Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.  Drive overall CRM and direct marketing.  Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.  Manage and improve lead generation campaigns, measuring results.  Monitor and report on effectiveness of marketing communications.  Analyzing potential strategic partner relationships for company marketing.  Managing all marketing for the company and activities within the marketing department.  Developing the marketing strategy for the company in line with company objectives.  Co-ordinating marketing campaigns with sales activities.  Manage and improve lead generation campaigns, measuring results.  Overall responsibility for brand management and corporate identity Awards  Marketing Talent of the Year Juniper 2015  Marketing Employee of the Year BARQ Systems 2014