Skills And Tools:
- Enhance marketing campaigns performance managing all company pages and site continual improvement for e marketing
- Track and analyze website traffic flow and provide regular internal reports
- Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Work with teams to achieve sustainable growth for the product.
- Coordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts).
- Tracking ad budgets, A/B testing ad creative, keyword research, setting up
audiences, and optimizing for conversions and KPIs
- Monitoring on-going campaigns and ensure their optimum performance
- Identify target audiences and analyzing their attributes, behavior and media consumption habits
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Develop brand awareness, generate inbound traffic and cultivate sales and leads
- Brainstorm and develop ideas for creative marketing campaigns
- Job Requirements:
- Good knowledge and experience with online marketing tools and best practices
- Proven working experience in digital marketing
- Educational certificates
- Experience in marketing campaigns
- Good knowledge in search engines and analytical search tools
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