Skills And Tools:
We are looking for An excellent “Media Buyer – Fashion” must have extensive experience in understanding consumer needs, retail environment, campaign/Ads. Management. Responsible for design and execute integrated digital media campaigns.
- Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
- Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
- Identify the target audience for a particular media campaign and decide how best to communicate to that audience.
- Run A/B testing Campaigns.
- Analyze results, maximize ROAS and proactively optimize running campaigns by adjusting advertisements (creative) and all other levers at your disposal such as rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
- Ensure that the adverts run accurately so that the desired media message is seen and/or heard by customers.
- Manage budgets and producing spending updates throughout the campaign.
- Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched.
- Collaborate with colleagues in other departments such as social, creative, data, and Category Managers to ensure smooth, consistent, and effective campaigns.
- Excellent understanding of how PPC fits into the wider area of digital marketing.
- Experience using tools such as Google AdWords (Search and GDN) and Facebook.
- Excellent command of the English language.
- Knowledge in key areas of marketing ( social media, content marketing)
- Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
- Ability to think strategically and develop innovative marketing strategies.
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