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Media Buyer – Fashion

Rvver for ecommerce and ...
Sheraton, Cairo

Media Buyer – Fashion

Sheraton, CairoPosted 2 months ago
48Applicants for1 open position
  • 14Viewed
  • 0In Consideration
  • 0Not Selected

Job Details

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Job Description

We are looking for An excellent “Media Buyer – Fashion” must have extensive experience in understanding consumer needs, retail environment, campaign/Ads. Management. Responsible for design and execute integrated digital media campaigns.

  • Perform technical site analysis, competitive/keyword research, and link analysis on an ongoing basis.
  • Develop & implement multi-channel digital marketing campaigns including all advertising networks, Display Advertising, Pay-Per-Click, Email Marketing, and Social Media Campaigns.
  • Identify the target audience for a particular media campaign and decide how best to communicate to that audience.
  • Run A/B testing Campaigns.
  • Analyze results, maximize ROAS and proactively optimize running campaigns by adjusting advertisements (creative) and all other levers at your disposal such as rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
  • Ensure that the adverts run accurately so that the desired media message is seen and/or heard by customers.
  • Manage budgets and producing spending updates throughout the campaign.
  • Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched.
  • Collaborate with colleagues in other departments such as social, creative, data, and Category Managers to ensure smooth, consistent, and effective campaigns.

Job Requirements

  • Excellent understanding of how PPC fits into the wider area of digital marketing.
  • Experience using tools such as Google AdWords (Search and GDN) and Facebook.
  • Excellent command of the English language.
  • Knowledge in key areas of marketing ( social media, content marketing)
  • Analytical and data-driven mindset. Able to synthesize information and turn insights into actions
  • Ability to think strategically and develop innovative marketing strategies.

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JobsMarketing/PR/AdvertisingMedia Buyer – Fashion