Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing plans to achieve business objectives, including but not limited to brand awareness, lead generation, and customer acquisition.
- Manage all digital marketing channels, including SEO, SEM, email marketing, social media, content marketing, and display advertising.
- Conduct market research and stay updated on industry trends to identify opportunities for growth and optimization.
- Analyze campaign performance data and metrics to measure effectiveness and make data-driven decisions.
- Collaborate with internal teams, including marketing, sales, and product development, to ensure alignment and consistency in messaging and branding.
- Stay abreast of digital marketing best practices, tools, and technologies, and implement innovative strategies to stay ahead of the competition.
- Monitor and manage budgets, ensuring cost-effective allocation of resources and maximizing ROI.
- Lead and mentor a team of digital marketing specialists, providing guidance and support to help them achieve their goals and grow professionally.
- Drive continuous improvement through testing and experimentation, optimizing campaigns for better performance and results.
- Stay up-to-date on the latest digital marketing trends, tools, and best practices, and share knowledge and insights with the team.
Job Requirements
- Bachelor's degree in marketing, communications, or related field; advanced degree preferred.
- Proven experience in digital marketing
- Demonstrated expertise in developing and executing digital marketing strategies across multiple channels, including SEO, SEM, email, social media, and content marketing.
- Strong analytical skills with the ability to interpret data and metrics to drive decision-making and optimization.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Experience managing budgets and optimizing campaign performance to achieve business goals.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
- Creative thinking and problem-solving skills, with a passion for innovation and staying ahead of industry trends.
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve results.
- Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
