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Job Description
- Keyword Research and Competitive Analysis:Conduct thorough keyword research to identify relevant terms and phrases.
- Analyze competitors’ strategies and identify opportunities for improvement.
- On-Page and Off-Page SEO Strategies:Implement effective on-page and off-page SEO techniques to enhance website performance.
- Optimize website content, landing pages, and paid search copy.
- Performance Monitoring and Analysis:Monitor and analyze performance metrics to evaluate the effectiveness of SEO strategies.
- Make data-driven decisions to refine and improve our approach.
- Collaboration with Content and Marketing Teams:Work closely with content creators and marketing teams to integrate SEO best practices into content creation and marketing activities.
- Stay Updated with Industry Trends:Keep abreast of the latest SEO and digital marketing trends and best practices.
- Adapt strategies accordingly to maintain a competitive edge.
- Website Speed Optimization:Optimize website loading speed to enhance user experience and positively impact SEO rankings.
Job Requirements
- Proven Experience:Demonstrated experience as an SEO Specialist or in a similar role.
- Track record of successful SEO campaigns and improvements.
- Language Proficiency:Fluent in both English and Arabic.
- SEO Knowledge:Familiarity with standard and current SEO practices.
- Ability to implement effective SEO strategies.
- Analytical Skills:Strong analytical abilities to interpret data and make informed decisions.
- Experience with SEO reporting and analytics tools.
- Skills
- Understanding of SEO Best Practices: An SEO Specialist should be well-versed in current SEO techniques and strategies to improve website rankings on search engines like Google and Bing
- Strong Written and Verbal Communication Skills: Effective communication is crucial for collaborating with content teams, marketing departments, and other stakeholders
- Keyword Research and Analytics: Proficiency in conducting keyword research, identifying relevant target keywords, and analyzing performance metrics is essential.
- Adaptability and Strategic Thinking: The ability to adapt quickly to changes in search engine algorithms and think strategically about optimization strategies is valuable
- Experience with SEO Reporting Tools: Familiarity with tools like Google Analytics, SEMrush, Ahrefs, Moz, and Yoast SEO can enhance an SEO Specialist’s effectiveness.
- Analytical Skills: Understanding data and metrics related to website traffic, user engagement, and conversions is critical for optimizing SEO strategies.
