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Social Media Marketing Specialis...

TryAladdin
Cairo, Egypt

Social Media Marketing Specialist

Cairo, EgyptPosted 2 months ago
201Applicants for1 open position
  • 33Viewed
  • 10In Consideration
  • 1Not Selected

Job Details

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Job Description

We are a dynamic e-commerce company selling various made-in -Turkey products and committed to delivering exceptional customer experiences. As we continue to grow, we are looking for a Social Media Marketing Specialist to help us maintain and increase our presence on various social media platforms and continuously engage with our audience.

Position Overview: As a Social Media Marketing Specialist, you will play a pivotal role in managing and executing social media strategies that increase brand awareness, drive traffic, and engage our community. You will work closely with the marketing team to craft compelling campaigns, create engaging content, and analyze performance to ensure that our social media presence supports the overall goals of the business.

Key Responsibilities:

  • Develop, implement, and manage the company’s social media strategy across platforms like Instagram, Facebook, Twitter, TikTok, YouTube and Pinterest.
  • Create engaging and shareable content tailored to each platform’s audience.
  • Schedule and manage daily posts, stories, and updates, ensuring a consistent brand voice across all channels.
  • Monitor and engage with social media communities, responding to comments and messages in a timely manner.
  • Track and analyze social media performance using analytics tools (e.g., Google Analytics, Social Media Insights, etc.) and providing insights and recommendations for improvement.
  • Collaborate with product team and graphic designers to create high-quality visuals and videos that align with company goals.
  • Stay up to date with current trends, tools, applications, and best practices in social media marketing.
  • Run paid social media advertising campaigns and monitor budget spending to ensure the best ROI.
  • Work closely with the customer service team to address customer feedback and inquiries via social platforms.
  • Monitor and report on competitor activity and social media trends to help refine strategies.
  • Develop social media influencer and affiliate partnerships to expand brand reach.

Job Requirements

Required Skills & Qualifications:

  • Bachelor’s degree in marketing, Communications, Business, or a related field.
  • 2+ years of experience in social media marketing or digital marketing, preferably in e-commerce.
  • Strong knowledge of social media platforms, their algorithms, and best practices.
  • Experience with social media management tools and analytics tools.
  • Exceptional writing, editing, and communication skills
  • Excellent knowledge of English and Arabic (oral and written)
  • Creative mindset with the ability to think outside the box and develop unique content ideas.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • A passion for digital marketing, e-commerce, and staying on top of the latest trends.
  • Strong organizational skills and attention to detail.

Nice to Have:

  • Experience with graphic design tools like Canva, Adobe Creative Suite, or similar tools.
  • Knowledge of SEO and content marketing strategies.
  • Experience in paid social advertising (Facebook Ads, Instagram Ads, etc.).

Work Conditions:

  • The candidate is expected to work Monday to Friday, from 12 pm to 9 pm Eastern Time (with 1 hour unpaid lunch break)

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