Senior Marketing Specialist
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Job Details
Skills And Tools:
Job Description
• Conducting market research, developing and implementing marketing strategies, and providing exceptional customer service.
• Track and measure the effectiveness of marketing efforts and strategies.
• Perform extensive quantitative and qualitative market research to implement data driven marketing campaigns and meet organization-wide strategic goals.
• Lead projects to develop marketing campaigns, brand collateral, and long-term strategies.
• Developing and delivering new & creative merchandising ideas to make sure of customer satisfaction been achieved.
• Oversee implementation of all activities for retail, outlets & coloring centers and renewal or updating the interior designs.
• Monitor and follow-up designs of showrooms, retailers and outlets of the competitors’ in terms of quality, availability, marketing activities and promotions.
• Put and execute outlets and retail environment, coloring centers' plans, Initiatives, and analyzing.
• Check performance of outlets, retail marketing and promotional activities and prepare the required reports for the direct superior.
• Suggest and execute different ideas to display products in all retail shops categories on improving the image and display for the company’s product.
• Planning and implementing shop merchandising, layout, and customer traffic flow for customer satisfaction in appearance and image.
• Translating brand elements into plans and go-to-market strategies.
• Measuring and reporting performance of all marketing campaigns and assess ROI and KPIs.
Job Requirements
- Bachelor's degree in Marketing or related field is a must.
- Experience in the paints or similar industry is a plus
- Demonstrated ability to think creatively and innovatively
- Experience in market research and analysis
- Proven success in sales and marketing strategy development and implementation
- Superior customer service skills
- Strong communication skills
- Solid understanding of digital marketing channels and social media platforms
- Strong analytical and problem-solving skills
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