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Job Description
- Develop strategies and tactics alongside other company executives and staff to get the word out about our company and drive qualified traffic to our front door.
- Plan marketing and branding objectives and ensure brand messages are consistent.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals (ROI and KPIs).
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Engage consumers on social media by producing valuable and engaging content for our website and blog that attracts and converts our target groups.
- Collaborate with sales and sourcing to develop strategic partnership/relationships activities with key
- industry players, agencies and vendors and implement the execution framework and strategic plan on identified opportunities.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners, ads to hard copy brochures and case studies.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
- Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
Job Requirements
- 2 Years of experience minimum as Digital Marketing Manager
- 5 Years of experience minimum in Digital Marketing Field
- Bachelor’s degree / or equivalent combination of education, training, and experience in marketing,
business administration or any relevant field. - Experience building complex marketing programs and reporting on the results.
- Exposure to digital and direct response marketing.
- Competence as a creative writer with an eye for great emails and landing pages.
- Experience with SEO , Media buying, Graphic design and content Management
