Media Buyer

Job Description

1) Media Planning & Strategy

* Develop comprehensive media plans based on campaign objectives, target audiences, and budget allocations.

* Collaborate with internal teams (marketing, creative, analytics) to align media strategy with overall campaign goals.

2)Campaign Setup & Execution

* Launch and manage campaigns across platforms such as Meta (Facebook/Instagram), Google Ads (Search/Display/YouTube), TikTok, Linkedin, and programmatic platforms.

* Ensure proper tracking implementation using tools such as Google Tag Manager, Facebook Pixel, and UTM parameters.

3) Performance Monitoring & Optimization

* Monitor key performance metrics (e.g., CPC, C, ROAS, CTR) and optimize campaigns in real time.

* Conduct A/B testing of creatives, targeting, and bidding strategies to improve performance.

4) Budget Management

* Allocate and manage media budgets effectively to

maximize ROl.

*Track daily spend and adjust pacing to align with monthly and quarterly budgets.

5) Reporting & Analysis

* Generate regular performance reports and provide actionable insights to stakeholders.

* Analyze campaign data to identify trends, opportunities, and areas for improvement.

6) Vendor & Platform Relations

* Stay up to date with platform updates, policies, and new features.

* Liaise with platform reps (e.g., Google, Meta) for campaign support and best practices.

7) Creative Collaboration

* Provide media-specific feedback to creative teams regarding ad formats, messaging, and design for optimal performance.

* Ensure all assets meet platform specifications and brand guidelines.

8) Audience & Market Insights

* Conduct research to understand audience behavior, market trends, and competitor activity.

* Use insights to inform targeting and campaign strategies.