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Job Description
- Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Develop optimization strategies that increase the company’s search engine results rankings, and Set measurable goals that demonstrate improvement in marketing efforts.
- Ongoing research of keywords to use throughout the company’s website and marketing materials.
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
- Monitor daily performance metrics to assess SEO strategy performance.
- Write high-quality website content, including blog posts and page descriptions.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Develop and implement link building strategy and Research and analyze competitor advertising links.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
- Collaborate with others within the marketing department to manage SEO strategy
Job Requirements
- 2 - 5 years proven SEO experience
- Background in ASO is a plus
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, MedInsight, google search consult, SEMrush, Screaming Frog )
- Experience with bid management tools (e.g., Click Equations, Marin, Ken shoo, Search Ignite)
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO.
- BS/MS degree in a quantitative, test-driven field.
