Media Buyer

Role Overview

The Media Buyer will be responsible for generating business leads of companies interested in authentication solutions and driving sales for the Asly app. This role requires expertise in both e-commerce and B2B lead generation, with a focus on media buying strategies that deliver measurable results.

Key Responsibilities

Media Buying and Planning:

• Develop and execute media buying strategies to generate B2B leads for Asly.
• Identify and purchase ad spaces on relevant digital platforms.
• Optimize media buying processes to maximize ROI.

Lead Generation:

• Target and attract companies interested in authentication solutions.
• Use various channels (social media, search engines, display ads) to generate high-quality leads.

Campaign Management:

• Create, manage, and optimize ad campaigns across multiple platforms.
• Monitor performance metrics and adjust strategies to improve effectiveness.

Reporting and Analysis:

• Analyze campaign performance data and provide insights to the marketing team.
• Generate regular reports detailing campaign performance and lead generation metrics.

Collaboration:

• Work closely with the marketing team to align media buying strategies with overall marketing goals.
• Coordinate with the product and sales teams to ensure lead generation efforts support business objectives.