- Manages all aspects of on-market product (s) strategies and new product development.
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- Primary responsibilities include:
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- Market analysis, product line strategy planning, financial forecasting, budgeting, new product development and product launch.
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- Targets setting, developing metrics to access success of programs and making appropriate adjustments to achieve targets.
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- Utilizes key analytical marketing tools to manage the assigned product.
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- Identifies the impact of industry shifts and trends and appropriately responds from a marketing perspective.
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- Designs a marketing plan that enhances achieving realistic goals and objectives.
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- Executes projects including development of sales force, sales education materials, and medical meeting exhibits.
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- Develops marketing activities to drive the flow of products to the customers in a manner that highlights customer value.
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- Assures the presence of creative and suitable packaging, brochures and promotional materials designs for the assigned products.
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- Monitors the planned product(s) activities/ expenditure in accordance with sales results, assessing the products ROI.
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- Conducts field visits to collect customers' feedback about the products and the competitors and to acquire KOL advocacy.
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- Collects market and competitors information through marketing intelligence.
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- Works in a team-based environment to assess market dynamics, competitive activity and product lifecycle. Accordingly, refines strategies and implements tactics to maximize sales, market share and profitability for assigned product(s).
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