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Marketing Manager

Mighty Foods
New Cairo, Cairo
Posted 8 months ago
151Applicants for1 open position
  • 15Viewed
  • 0In Consideration
  • 0Not Selected
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Job Description

About us,

Here at Mighty Foods, we're going through an exciting period of growth, getting our food into the kitchens of more health-conscious individuals across Egypt. we have a big ambition to become a market leader in the healthy eating category. Helping people enjoy healthy living everyday. So, if you are someone who dreams big this might be the moment you have been waiting for.

 

Job Overview:

As a Marketing Manager, you will be responsible for developing and implementing marketing strategies that drive growth and increase brand awareness. You will work closely with the executive team to develop and execute marketing plans that align with our business goals. The ideal candidate will have a strong background in marketing and a passion for healthy eating.

Key Responsibilities:

  • Develop and shape marketing strategies and oversee execution of marketing plans, with great understanding of how to win in the on- as well as off-trade and online to drive growth and increase brand awareness.
  • Collaborate with the executive team to develop marketing plans that align with business goals
  • Lead social & digital channels - understand the evolving digital media landscape, recommend the most effective activities, develop content strategy, find and manage agencies as required for branding, photographic, e-commerce and other content development.
  • Analyze and evaluate brand performance in-market including the impact of marketing activity.
  • Develop and maintain strong relationships with influencers, bloggers, and other partners in the health and wellness industry
  • Conduct marketing experiments in all our channels, with the aim to acquire new customers - in particular in respect to the following KPIs: penetration , brand advocacy, E-commerce growth, Social engagement, media coverage, sampling, campaign reach, events delivered
  • Monitor industry trends and incorporate them into marketing strategies
  • Manage the company's website and ensure that it is optimized for search engines
  • Manage the marketing budget to deliver maximum efficiencies with tight budgets, ensure all investments are prioritized, approved, clearly planned and reported.
  • Facilitate brainstorming sessions
  • Hire and manage a team of marketing professionals

Job Requirements

  • Bachelor's degree in marketing, business administration, or a related field
  • Minimum of 5 years of experience in marketing, FMCG is a must.
  • Strong understanding of digital marketing channels including social media, email marketing, and advertising
  • Ability to develop and execute marketing strategies that align with business goals
  • Experience managing a marketing budget and tracking ROI
  • Strong communication and interpersonal skills
  • Strong analytical skills and ability to make data-driven decisions
  • Experience managing a team of marketing professionals

If you are a passionate and driven marketing professional with a strong background in the food or health industry, we encourage you to apply for this exciting opportunity. We offer a competitive salary, health benefits, and a positive work environment

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