Copywriter and SEO Specialist

Content Creation: Write clear, attractive, and persuasive copy for various mediums including websites, blogs, social media, email campaigns, and advertisements.SEO Optimization: Implement SEO strategies and best practices to improve content visibility and rankings on search engine results pages (SERPs). Conduct keyword research, optimize meta tags, and ensure content is search-engine friendly.Content Strategy: Collaborate with the marketing team to develop a content strategy that aligns with the companys objectives and target audiences needs.Performance Analysis: Monitor and analyze content performance using SEO tools and analytics platforms. Adjust strategies based on data-driven insights to improve traffic and engagement.Brand Consistency: Ensure all content reflects the brands voice, style, and messaging consistently across all channels.Competitor Analysis: Keep abreast of competitor content and SEO strategies to identify opportunities for improvement and differentiation.Collaboration: Work closely with the marketing, design, and product teams to create cohesive and impactful content.RequirementsQualifications:Bachelors degree in Marketing, English, Journalism, or related field.Proven experience as a Copywriter and SEO Specialist, with a portfolio of written and optimized content.Strong understanding of current SEO principles, techniques, and tools.Excellent writing, editing, and proofreading skills, with a keen eye for detail.Ability to research and use data to inform content decisions.Creativity, with the ability to generate fresh ideas and concepts.Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) and content management systems.