Sr. Digital Director - Global Media Agency

ResponsibilitiesAs a Senior Digital Director, you will play a critical role in leading the day-to-day set up and optimization of mobile performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performanceYou will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this jobCreating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social, and video channels for assigned clientLeading digital innovation and thought leadershipProviding inputs and guidance around campaign design, including requirements for success and optimal use of demand-side platformsWorking side by side with the Tactical Planning team to ensure tight coordination of campaign setup, adjustments, and optimization performance is efficient and effectiveWorking with the Strategy team to understand goals, address client needs, and communicate results and insights back to clientsImplementing Business intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)Accountability over clients budgetsDeveloping strong relationships with clients, global counterpart colleaguesActively participating and helping to lead the integrated media planningSetting Budgets, KPI's and Measurement FrameworkDelivering credible thought leadership on a Programmatic role in the Marketing ecosystem, providing a multi-year vision of the program, and leading proactive insights on channel opportunities through both short-term and long-term business lensesLeading communication of Programmatics tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.)to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholdersEnsuring the team manages and efficiently optimizes programs within budget goals, working closely with the Investment lead on budget opportunitiesTracking innovation within the industry, and evaluating and identifying new partners and technology that will drive best-in-class channel strategies for Hearts and our clientsParticipating in New Business effortsQualifications12+ years experience, including a minimum of 6 years experience managing, mentoring, and nurturing a diverse team in a fast-paced organization with more junior talentExperience working with large data sets and understanding of methodologies for evaluating dataTechnical and strategic understanding of programmatic display buying is required, particularly in paid search and displayExperience working with Ad Technology stacks and programmatic implementation processesStrong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)Strong analytical skills and understanding of e-commerce & retail KPI'sExceptional analytics skills, and confidence in acting on marketing data and insightsHigh-level understanding of integrated media planningGeneral knowledge of direct and brand marketing principles and strategiesDigital certification/degree/seminarsGoogle Analytics, YouTube, and Facebook campaign setup knowledge - not mandatory, but an important plusWorking knowledge of 3rd party verification tools, including DoubleVerifyHands-on experience with data visualization tools, including TableauExcellent communication skills, ability to distill key ideas for non-digitally centric teams