Paid Media Specialist

Our client is revolutionizing the MedSpa industry in the USA by empowering nurse entrepreneurs to establish and expand their independent clinics. In an industry burgeoning with opportunities, the company plays a crucial role in assisting these entrepreneurs with the complexities of promotion and management.The role demands a candidate with a stellar track record in managing paid media campaigns, an in-depth understanding of various advertising platforms, and a dedication to driving exceptional results for clients. If you're an analytical thinker, results-oriented, and possess outstanding communication skills with a zeal for digital marketing, this role is designed for you.Location: Fully-Remote (Work from Home), 9 AM - 5 PM ESTKey Responsibilities:Campaign Development and Oversight: Develop and oversee paid media campaigns across platforms like Google Ads and Facebook Ads, ensuring they align with client goals and KPIs.Audience Research and Segmentation: Conduct audience research for precise segmentation and targeting, crafting tailored messages and creatives.Data Analysis and Optimization: Utilize campaign data to uncover trends and insights, optimizing for performance enhancement.Budget Management: Manage budgets efficiently, adjusting bids to maximize ROI and meet key performance indicators.Creative Copywriting and Landing Page Optimization: Create compelling ad copy and optimize landing pages to boost conversion rates.Industry Trend Monitoring: Keep abreast of the latest industry trends and platform updates to refine campaign strategies continuously.Cross-functional Collaboration: Work in tandem with creative, technical, and analytics teams to ensure the success of campaigns.Performance Reporting: Report on campaign outcomes, providing insights and recommendations to clients and internal stakeholders.Professional Development: Pursue professional development opportunities to stay ahead in the fast-evolving landscape of digital advertising.What Success Looks Like:Campaign Success: Your management of paid media campaigns significantly enhances brand visibility, engagement, and conversions for our clients.Strategic Impact: Through your expert audience targeting and creative ad strategies, you drive measurable improvements in campaign ROI and KPIs.Innovative Problem-Solving: Your ability to stay ahead of digital advertising trends results in innovative campaign strategies that set industry standards.Effective Collaboration: Your strong communication skills foster effective collaboration within the team, contributing to a cohesive and productive working environment.Qualifications:Proven experience in paid media campaign management across multiple platforms.Strong analytical abilities with proficiency in campaign analytics for optimization.Experience with audience segmentation, targeting, and persona development.Exceptional copywriting skills.A keen eye for good design and landing pages.Knowledge of keyword research, A/B testing, and campaign optimization techniques.Excellent collaborative and communication skills, capable of thriving in a team setting.A commitment to ethical advertising standards and upholding a positive industry reputation.A reliable internet connection and a quiet workspace.Proficiency in written and spoken English. Additional skills in SEO, video editing, or project management are considered a plus.Application Process:To be considered for this role these steps need to be followed:Fill in the application formRecord a video showcasing your skill setsThis position offers a chance to join a forward-thinking team dedicated to making a significant impact in the healthcare and wellness sector. If you are driven and possess the requisite skills and experience for this Paid Media Specialist role, we encourage you to apply and contribute to our mission.