Job description:Key Responsibilities:The Shopper & Customer Marketing Specialist is responsible for the following:•    Following day-to-day operations across Customers & Channels, specifically GT (General Trade), KR (Key Retail), and Rural channels•    Budget planning and tracking for channels and customers in GT, KR, and Rural areas.•    Ensuring channel and sub-channel profitability.•    Creating monthly promotions tailored to each channel and campaign level.•    Preparing, monitoring, and analyzing market activation•    Planning monthly visits to distributors and markets across all regions, with a balance of 50% market visits and 50% office work.•    Ensuring that all activities and promotions sent to the sales team at the beginning of the month are active and functioning properly across the targeted channels. •    Monitoring competitors' market prices and trade prices compared to our own prices across all sales channels and categories.•    Being present on ground during campaigns to monitor and observe campaign performance against the desired criteria.•    Tracking sales channels' performance in relation to activities and promotions.•    Taking responsibility for SKUs and channel forecasts.•    Overseeing all trade plans for launches and re-launches.•    Assisting the channel lead in implementing annual plans across channels through the Integrated Business Planning (IBP) process. Skills & Experience:The Shopper & Customer Marketing Specialist role should possess the following skills and experience:•    At least 2 years of experience, preferably in Trade Marketing or MT (Modern Trade), in the FMCG industry.•    An entrepreneurial growth mindset.•    Strong communication and ability to build strong relationships at all levels.•    Demonstrate organization skills, tasks prioritization & multi-tasking.•    Proficiency in Excel and PowerPoint