Purpose of the jobLead the development of OOH for SADAFCO’s Frozen Business, primarily Ice Cream through Customer expansion at large scale across the Channel specially HORECA (Hotels, Restaurants, Canteens). Sharply identify Customer Needs, Product Solutions, Pricing Strategies, Servicing Models and Prepare adequate Business Cases. Collaborate strongly with Sales Operations & Marketing to create the ideal mix & seamless execution. Advise on the expansion structure.Key Accountabilitiesstrategy& draft the commercial strategy to develop and grow the OOH business. Craft a 5 year plan with annual KPIs in alignment with VP Frozen BU.of Home Organizationand implement the OOH team structure in alignment with the VP Frozen BU so as to support the OOH business by focusing on the achievement of the KPIs & the deliverables.Salesthe agreed top line and bottom line results while tracking, monitoring and reporting the set KPI’s periodically.Developmentprior, acquired, and continuous scouting for new contacts/accounts and also develop and initiate the business at a national account level. Working with Sales function to refine delivery & logistics KPIs.in touch with the right agencies to gain understanding of market trends and act upon if relevant & also work closely with customers to develop concepts specific to the OOH channel also help is developing tailor-made solutions.Developmentwith Manufacturing & Marketing to develop OOH centric products and packaging.and Reportingbudgeting, financial monitoring and reporting are done as per SADAFCO’s financial policies & reporting standards to ensure proper management reporting.the OOH expense budget while ensuring the agreed top line delivery.7.P&L Management& Align Anual Plan to ensure the adequate growth trajectory of the Channel.& align Business cases to ensure financial viability of the projects & proposals including Cap-ex requirements, Operational resources, Revenue Opportunity & ROI.Requirements level: Minimum Bachelor degree in Business, Marketing or related field10 years of relevant OOH sales experience with a leading FMCG companyin distribution and OOH channel management with a strong preference of Ice Cream Categorymanagement experience; experience in leading a teamFluent in English. Knowledge of Arabic is an advantageJob Competenciesstrategic and operational sense with strong analytical skillsand effective influencing and negotiation skillsto manage internal/ external relations effectively and also cross functional relationships at all levelsenabler and connector who is able to leverage people and functions to address issues and come up with practical solutionsknowledge of consumer segmentation, market dynamics and development of brand positioning and category development, in particular for the OOH channelastute individual, pro-active, takes ownershipto work under pressure and handle deadlinescreative and competitive achiever who can manage multiple prioritiesto strong work ethics, integrity and honestyand hands-on attitudecommunication skills: verbal, drafting reports and presentation skills