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Manager Marketing CK MEA+ & CIS

Calvin Klein
Dubai, United Arab Emirates
Posted 1 month ago
27People have clicked1 open position
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Design Your Future at PVHManager Marketing CK MEA+ & CISBe part of an iconic story.PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. Through driving brand strength and relevance, we are connecting our global, iconic brands closer to where the consumer is going than ever before, today and with future generations. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.The TeamThe PVH Southeast Hub is one of the most dynamic Hub organizations within PVH. We are responsible for developing the PVH brands (Tommy Hilfiger and Calvin Klein) in the emerging markets such as Italy, Turkey, Greece, Middle East, Africa, and the CIS region. While covering a massive area counting 45+ countries, our hub is extremely diverse (25+ nationalities) and has strong potential. We are ambitious and committed to unlocking our full potential and to optimize the positioning of PVH in our markets.In this ever-changing environment the opportunities are almost endless. We believe we can outcompete our best competitors through strong (consumer & product) focus and (cross-territorial) collaboration.Associates working for the Southeast Hub are excited in managing and building relationships with our partners and colleagues across various cultures and backgrounds and enjoy a fast paced and dynamic work environment. We look for our associates to be true bridge builders, have a ‘hands-on’ mentality and thriving in a multi-cultural, territorial channel and divisional environment.The Position The Marketing and Communications Manager is responsible for the development of dedicated marketing and communications programs for Calvin Klein in the MEA+ and CIS (Uae, KSA, Israel) countries and plays a key role in driving distribution partners’ marketing strategies and execution plans across channels within regions.Key ResponsibilitiesResponsibilities include but are not limited to:Drive the brand marketing strategy and develop a clear seasonal plan and calendar across the key MEA+ and CIS markets (Uae, KSA, Israel)Adapt brand plans according to the needs of local markets staying in line with the overall brand strategySeek opportunities in the marketplace that help to secure brand positioning, increase overall brand awareness, and drive salesManage the implementation of the seasonal brand plans with local partners. Activities include PR activation, Influencer Marketing, Retail Promotions, CRM program and calendar, Events (virtual and physical), Digital & Social media programs across the full 360 marketing spectrum and funnel, manage the use of advertising images and logo usage, and local marketing activities;Ensure a premium level of execution according to brand standardsRetail and trade marketing (Promotions, Activations, Visual merchandising alignment, and Fixtures)Budget management (internal and partner)Track seasonal marketing spend against budget and measure performance against set KPI’s The Ideal Candidate7+ years’ experience and a proven track record in retail marketing, events & activations, PR, communications and project managementBachelor’s degree in marketing / communications or the equivalent in experienceExperience in Apparel/Fashion/LifestyleA strong consumer-focused and service-minded mentality with a mindset for businessAble to multitask and manage workload in a fast-paced environment with a flexible approach to last-minute changes, pro-active and results orientedHigh level of negotiation and communication skills: influencing, culturally aware and excellent at building relationships with partners, vendors, stakeholders, as well as fostering inter-departmental collaborationFluent in English and Arabic Languages, verbal and written, Russian is a plusWorking knowledge of MS Office (Outlook, PPT, PDF, Word, Excel), OS Keynote and preferably knowledge of Adobe Photoshop/InDesign/IllustratorAble to Travel across the region (Uae, KSA, Israel)Be valued.At PVH, we recognize that our people are our greatest asset. That's why we prioritize the health, happiness, and wellbeing by offering a comprehensive benefits package that goes beyond the basics. We want to create a culture of care that fosters loyalty, commitment, and a sense of belonging, and we're proud of it. Balance – Work Smart, our flexible working model, is all about trust, connection, collaboration, and community. You’ll get the freedom to choose the hybrid setup and working hours that benefit you. Health & Wellbeing – wellbeing programs, premium subscription to headspace, volunteering programs. Develop – PVH University curates and delivers training programs for you to continuously develop your professional and personal goals. Be at the forefront – stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be part of market launches and receive employee discounts!Be part of it.PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

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