Job Details
Experience Needed:
Career Level:
Education Level:
Salary:
Job Categories:
Skills And Tools:
Job Description
Job DescriptionJob Title: Brand Ambassador Premium CoreLocation: DubaiAbout UsFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.ScopeABOUT THE ROLE MENA (Middle East and North Africa) is one of the most competitive, complex, volatile and fastest growing markets globally.Diageo has newly established MENA as a standalone market within Europe next to 5 other entities: Northern Europe, Southern Europe, Eastern Europe, GB and Ireland.Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of said brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.You will own, drive and project manage the creation of brand strategy and brand plans for our Premium Core portfolio in MENA based on consumer, customer and shopper insights, build brand equity and drive.Purpose of the roleTo own, drive and project manage the Brand ambassadorship as part of the brand strategy and brand plans based on consumer and shopper insights.To drive/manage our brands mentorships and passion among the right audience from consumer and customer perspective.How can we further elevate the brand image; what can we add/remove to our portfolio based on the BA’s in-depth presence in the marketBe the image and the reflection of our brands to the eyes of our consumers and customers.Main ResponsibilitiesWork across key areas of customer activation, advocacy, consumer activation and capabilities of brand knowledgeCollaborate closely with the global BAs to co-create the best plans, ensuring the right balance of global consistency with local needs to accelerate our brands.Collaborate seamlessly with cross-functional teams to deliver exponential growth.Exhibit strong creative judgment and flair, delivering precision marketing that collects the essence of each brand's positioning.Build and maintain strong interpersonal networks within Diageo as well as with influencers, customers, and partners, improving the brand's reach and impact.Use customer insights while implementing activation plansUse sufficient metrics in order to identify key areas of focus, assess alternatives and accurate when neededEstablish the bar tender’s fraternity.Deliver brand trainings.Conduct comprehensive mentorships, tastings and events across the strategic brands.Elevate our Brands experience in the eyes of the consumers.Educate consumers about our premium portfolio.Create unforgettable moments and experiences with our brandsElevate the experiences of our premium core portfolio in the on-trade channel across MENA.To Master the spirits industry, with a specific focus on the premium segmentMaster the experiential and third space marketing to build trends and improve brand experiences for consumers.About YouOperates proactively to beat competition.Project management skills – being able to plan, prioritize and lead deliverables.Demonstrates consistent high standards of execution.Excellent presentation skills and professionalismAble to demonstrate excellent relationship building and influencing skills across functions.4+ years of marketing and brand building experience,A natural communicator with excellent interpersonal skills, able to build strong relationships with internal and external collaborators.Solid expertise in experiential and third space marketing, with the ability to create trends and innovative brand experiences.Understanding and experience with the on-trade with a focus on premium brand positioning.Passionate about inspiring change and making a lasting positive impact on the spirits industry.BenefitsUnique Family Leave opportunityOpportunity to work across market and culturesYou will deal with world class brand portfolioAdditional benefits such as housing allowance, school fee reimbursement, car/ transport allowanceProduct Allowance to purchase company productsFlexibility This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.Diversity statementCelebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.Worker TypeRegularPrimary Location:DubaiAdditional Locations :Job Posting Start Date2024-03-27