Senior Outdoor Executive

Alfa Medical GroupJob PurposeDevelop and implement effective outdoor marketing strategies to promote our products/services and understand the outdoor advertising channels to track record in driving successful marketing campaigns.Technical AccountabilitiesDevelop and execute comprehensive outdoor marketing plans to increase brand awareness and drive customer engagement.Identify suitable outdoor advertising channels, such as billboards, transit advertising, digital displays, and experiential marketing opportunities, to reach the target audience effectively.Collaborate with the marketing team to align outdoor campaigns with overall marketing objectives and brand messaging.Conduct market research to identify trends, competitor activities, and customer preferences to inform outdoor marketing strategies.Manage relationships with outdoor advertising agencies, negotiate contracts, to ensure cost-effective utilization of advertising budget.Monitor and analyze the performance of outdoor marketing campaigns to provide regular reports and insights to management.Coordinate with creative teams to develop compelling outdoor advertising content, ensuring adherence to brand guidelines.Conduct post-campaign analysis to evaluate the success of outdoor marketing initiatives and identify areas for improvement.Maintain outdoors data base with detailed locations, vendors and branches split.Responsible for regular maintenance for outdoor spots through assigned vendors and in collaboration with operation/branches team.Carry periodic field visits to ensure all outdoors are in proper condition.Site visits to new branches before opening date to scan the surrounding area and identify potential locations for both directional and tactical signs.Keep proper records and filing for contracts, payments and document cycle.Ensure payments to vendors as per contracts and coordinate with internal stakeholders.Maintain data base with actual pictures for all rented locations and update it regularly.Communication and working relationshipsDaily verbal/ written/ phone communication with the Outdoor Manager and Marketing Director.Ongoing internal communication with marketing team and operation team.Ongoing external communication with agencies and suppliers.Job latitude / decision making authorityWorks with Outdoor Manager and Marketing Director.Works within defined policies procedures and work processesKnowledge, Skills And Abilities (KSA's)Bachelor's degree in business administration, marketing, communications, or a related field.5 to 8 years of experience in outdoor advertising channels, including traditional and digital formats.Proven ability to analyze market trends, consumer behavior and competitors to ensure effective outdoors activities.Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.Strong negotiation and communication skills to establish and maintain relationships with advertising agencies and vendors.Proficiency in using MS office (excel, word and PPT).Creative thinking and the ability to develop innovative ideas for outdoor marketing campaigns.Leadership qualities and the ability to mentor and guide junior team members.Flexibility to travel and work outside regular office hours as required.CompetenciesAdaptabilityCustomer CentricityQuality Orientation