Role PurposeThe Trade Marketing Manager is responsible for setting, adapting and implementing brand strategy in Saudi Arabia market.Job Accountabilities & Activities Responsible for the total primary sales (purchases) budget, forecast and performance. Negotiate and finalize annual business plans with all principals. Submit plan by category. Negotiate and align with all principals the annual trade marketing budget, maximize the investment and ensure enough investment is supporting in-market sales plans. Maximize Gross Margin either by negotiating better margins with the principals or by improving the product mix, through proper trade marketing investment's allocation. Continuously monitored operation to ensure manpower deployment is matching business requirements and commitments with principals. Align trade-marketing activities with the sales cycles to ensure investment is properly supporting sales. Establish a direct and personal relationship with top 30 wholesalers. Set the pricing strategy after alignment with each and every principals. Revise prices as per the business needs. Review retail audits data and prepare action plans to reverse negative trends. Present retail audit trends to the sale force. Show own performance vs. competitors. Support Sales Director by cross matching GTC database with Nielsen census report. Align with suppliers on various competitive activities; communicate countermeasure action with Sales Director. Set the Incentive scheme parameters aiming at achieving specific KPIs for each principal. Organize monthly meeting cycles covering Jeddah, Riyadh, Dammam and Abha. Spend 50% of the time in field visits. Follow up on debit notes pertaining to spending for each and every principal in a timely manner. Responsible for the building of the demand planning by category. Set dormant stock liquidation guidelines and communicate it to the Sales Director. Follow up on shipments with the Supply Chain department, optimize stock rotation and make sure to achieve DIOs target. Ensure enough stock by brand for each and every branch. Maintain excellent relationship with all principals. Schedule visits on quarterly basis. Ensure all principals are having a single point of contact with GTC Communicate monthly reporting to all principals (external). Prepare action plan with time frame. Set pipe filling target, volumes, channels' strategies, listing objectives and implementation guidelines.Education & CertificationsBA Business or Marketing.Required Years Of ExperienceMinimum 4-5 years sales Management experience.Preferably 2-3 years Trade Marketing Management experience.