Associate Product Manager – Growth

OverviewWe're on the hunt for a strategic and innovative Associate Product Manager with a strong focus on growth and marketing. This role requires a unique blend of product management skills, a keen understanding of the healthcare market, and a proven track record in user acquisition and partnership development. The ideal candidate will excel in deploying targeted growth strategies, driving user engagement, and forging strategic partnerships to amplify the app's reach and capabilities.ResponsibilitiesGrowth-Driven Product Strategy:Develop and execute a growth-focused product strategy, targeting user acquisition, engagement, and retention.Align the product roadmap with growth objectives, ensuring that new features and enhancements contribute to user base expansion and increased app usage.User Acquisition and Engagement:Design and implement effective marketing campaigns across various channels to attract new users and engage existing ones.Analyze market trends, user behavior, and performance data to refine growth strategies and optimize user acquisition efforts.Partnership and Ecosystem Development:Proactively seek and establish strategic partnerships with healthcare providers, institutions, and industry influencers to broaden service offerings and enhance the app's value proposition.Collaborate with partners on co-marketing initiatives and integration strategies to create a seamless user experience and drive mutual growth.Data-Driven Decision Making:Leverage data analytics to gain insights into user preferences, market trends, and app performance.Use these insights to inform product decisions, marketing strategies, and partnership opportunities, ensuring a data-driven approach to growth.Cross-Functional Leadership:Serve as the nexus between product development, marketing, sales, and customer support teams, fostering a collaborative environment to drive app growth.Ensure that all growth initiatives are aligned with the overall product vision and company objectives.QualificationsBachelor’s or master’s degree in Business, Marketing, Healthcare Management, or a related field.Proven experience in product management, with a strong emphasis on growth and user acquisition in the healthcare or tech industry.Expertise in digital marketing, data analysis, and partnership development.Exceptional communication skills, with the ability to effectively convey complex concepts and strategies to diverse stakeholders.Creative and analytical thinker, driven to innovate and deliver results in a fast-paced environment.