Job Details
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Job Description
We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
Responsibilities
- Evaluating and optimizing marketing and pricing strategies.
- Analysing IT market trends and preparing forecasts.
- Generating new business leads.
- Promoting & increasing brand awareness and market share.
- Coordinating marketing strategies with company board and social media team.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns using company different platforms.
- Managing the marketing department's staff.
- Preparing and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Up to date with the latest trends and best practices in online marketing a measurement.
- Deploying successful marketing campaigns and own their implementation from ideation to execution.
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups.
- Building strategic relationships and partner with key industry players, agencies and vendors.
- Overseeing and approving marketing material, from website banners to hard copy brochures, flyer, and other giveaways.
- Measuring and reporting on the performance of marketing campaigns, gain insight and assess against goals.
- Analyzing consumer behavior and adjust email and advertising campaigns accordingly.
Job Requirements
Qualifications:
- BSc/MSc degree in Marketing or related field.
- At least 5 years' experience as a marketing manager in a software house.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate, and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Experience in setting up and optimizing Google AdWords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Proficiency in marketing software houses and related solutions.
- Extensive knowledge of marketing strategies, channels, and branding.
- A master's degree in a relevant field will be advantageous.
Skills:
- Superb leadership, communication, and collaboration skills.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational skills.
- Ability to lead groups and be decisive
- Ability to transform ideas into strategies.
