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Job Description
- Develop efficient and intuitive marketing strategies
- Produce global marketing and PR campaigns
- Develop and support online lead generation strategies
- Enhance the existing social media strategy for the subsidiary
- Support the team during influencer campaigns, through email campaigns, instant messaging, social media, and other online techniques
- Create a regular performance report
- Support the design team in creating mini-videos and graphics
- Working with digital marketing agencies appointed and franchise portals
- Support for the development and maintenance of all corporate websites and micro-sites.
- Support for infringement website take-downs and other brand protection initiatives;
- Undertaking any other online or offline marketing task reasonably requested by the Head of Marketing.
Job Requirements
- Must have an experience in the educational field.
- Excellent command of both English and Arabic languages (written and spoken).
- Strong written communication/oral communication and presentation skills are a must
- Bachelor’s degree in marketing/business and with a professional marketing qualification.
- Demonstrate an exceptionally good knowledge of email campaigns and excellent knowledge of social media and digital marketing techniques
- Understanding of online and offline lead generation principles, oth B2B and B2C, for educational / lifestyle or other “intangible” services in a global marketplace;
- Experience working with WordPress, aptitude for web copywriting, web content management, multilingual SEO, PPC, and working with HTML and working with internal Extranets
- Highly organized and adept at multitasking on a day-to-day basis with evidence of good project management,
- Ability to meet deadlines
- Computer literate with a sound working knowledge of Microsoft Word, Excel and PowerPoint, and Adobe Acrobat.
- Knowledge of CRM packages is a plus.
- Press, blog, and PR experience, particularly drafting press releases.
- Fastidious attention to detail and an eye for design
- A hands-on approach with the willingness to do simple admin tasks as well as creative thinking jobs.
