Job Details
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Job Description
Digital Strategy Development:
- Develop and execute digital marketing strategies to meet business objectives.
- Apply different digital strategies according to marketing objectives and KPIs.
- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Implement ASO best practices to enhance app visibility and downloads in app stores.
- Optimize content and keywords to improve search engine and app store rankings.
- Identify growth opportunities across various channels.
- Develop and manage customer acquisition strategies.
- Utilize SEO, SEM, email marketing, and social media.
Customer Engagement:
- Develop and execute strategies to engage customers across various digital platforms.
- Monitor and analyze customer interactions to improve engagement tactics.
- Implement personalized marketing approaches to enhance customer experience.
App & Web Marketing:
- Manage marketing initiatives for both Mobile App and website to drive user acquisition and engagement.
- Collaborate with development teams to ensure seamless integration of marketing strategies with app and web functionalities.
- Analyze App and Web performance metrics to inform marketing strategies.
Data Measurement & Visualization:
- Utilize data measurement & visualization tools to track marketing performance.
- Create dashboards and reports to provide insights and recommendations.
- Ensure data accuracy and integrity in all reporting activities.
Operations Alignment:
- Communicate with the operations team to ensure all marketing efforts are aligned with their goals.
- Collaborate with the operations team to integrate marketing strategies with operational
Job Requirements
- Proven track record of success in a growth marketing role, with strong experience in developing and executing marketing campaigns.
- Minimum of 8 - 10 years working experience in digital and growth marketing.
- Profound use growth tools.
- Knowledgeable about campaign impact on E-Commerce performance.
- Updated with digital marketing tools & identify the best tools to achieve objectives.
- Strong leadership and team management skills.
- Excellent analytical and problem-solving abilities.
- Strong understanding of digital marketing channels and strategies.
- High Technical knowledge.
