Job Summary

Marketing Manager will be involved in coordinating all internal and external marketing and promotional efforts including merchandising, public relations, information, events and demos.

Your responsibilities:

• Maintain social media presence at property level and at a corporate level.
• Maintain accurate information on company website. 
• Design promotional web landing pages to track effectiveness of other marketing initiatives.
• Draft Press Releases, represent the company to media outlets. 
• Seek to minimize marketing expenses, develop annual forecasts.
• Develop and implement various brand strategies & oversee implementation of integrated marketing strategy including innovative campaigns and digital marketing. 
• Manage, coordinate and motivate company sales and marketing functions to achieve required sales targets. 
• Help to implement processes, procedures and tools to maximize the productivity and performance of the sales and marketing functions and to facilitate integration with other departments such as Finance, Development, Sales, etc.
• Conduct Market Research to develop an understanding of the competition, opportunities and customers. 
• Help to Plan, develop and execute sales & marketing strategies. 
• Supervise the planning and development of company marketing and communications materials. 
• Help to Establish and maintain appropriate budgets for sales and marketing campaigns and initiatives. 
• Work closely with company Corporate Communications department to blend the direct sales/ marketing requirements with broader communications strategy and creation of product collateral. 
• Procure and manage external sales & marketing agencies as required.
• Review and provide input into sales documentation and agreements. 
• Analyze and evaluate the effectiveness of sales methods, costs, and results.