• Develop, implement, and manage digital marketing campaigns that promote the company and its products and/or services. 

• Plan and execute a content strategy that drives high engagement. 

• Serve as the expert in SEO/SEM, PPC, email marketing, and social media advertising. 

• Collaborate with brand teams, sales, and other departments to create a cohesive brand voice and message across all paid, earned, and owned channels. 

• Manage website design and content, optimizing for search engines and lead generation. 

• Evaluate customer research, market conditions, and competitor data. 

• Analyze and report on the performance of digital marketing activities and campaigns. 

• Forecast marketing campaign growth and ROI for marketing campaigns. 

• Manage email and social media marketing campaigns, including crafting compelling messages, running A/B testing, and maintaining email databases. 

• Use Google Analytics, Google AdWords, and other relevant sites to keep track of key digital marketing metrics.