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Job Description
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Digital marketing executive
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
Job Requirements
- Minimum 3 years of experience as Digital Marketing Executive or similar role
- Must have experience in the following platforms:
Snapchat – TikTok- Twitter- Facebook Instagram - Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords, email campaigns and SEO/SEM
- Perfect knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
