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Marketing Communication Manager ...

Alarabia Group
10th of Ramadan City, Cairo

Marketing Communication Manager (Offline Marketing)

10th of Ramadan City, CairoPosted 27 days ago
39Applicants for1 open position
  • 29Viewed
  • 13In Consideration
  • 12Not Selected

Job Details

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Job Description

  •  Prepare and manage monthly, quarterly and annual budgets for the Marketing communications department.
  • Select, negotiate with, and monitor external agencies when needed.
  • Oversee the implementation of the marketing communications strategy.
  • Manage and oversee a calendar of events such as offline events & diversified Marketing activities.
  • Manage and measure marketing campaigns ROI versus business objectives.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
  • Guide the day-to-day activities of the marketing communications team.
  • Analyze consumer behavior and determine customer personas.
  • Work with Consumer Segments and Marketing Analytics to continually review changes to the market updates, consumer trends, and competitors activities, adjusting the marketing communication plan if necessary.
  • Assist the customer segments function to Identify opportunities to reach new segments and expand market share through marketing communication initiatives/ideas.
  • Craft quarterly and annual hiring plans.
  • Hire, retain, and develop the best talents.
  • Coordinate and align sales and marketing efforts to boost brand awareness.
  • Provide tools and materials to enable the sales team to function effectively.
  • Participate in the quarterly and annual planning of company objectives.
  • Report on the effectiveness of marketing campaigns using predetermined KPIs.

Job Requirements

  • Bachelor degree in marketing or a relevant field.
  • Minimum Experience: 12 to 15 years of experience in marketing and 5+ years in people management and leadership positions.
  • Experience working with internet/tech businesses is a plus.
  • Previous experience in Multinationals Marketing Communication teams is a plus.
  • Previous experience as Marcom.
  • Excellent communication skills.
  • Being a great storyteller is a bonus.
  • Excellent leadership and people management skills with the ability to set and prioritize goals.
  • Deep understanding of traditional and organized trade channels.
  • Ability to think creatively and innovatively.
  • Ability to hire, retain, and develop amazing marketing talents.
  • Previous Marketing agencies experience is a plus.

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