Skills And Tools:
What are the needed responsibilities of a Digital Marketing Manager?
The ideal candidate should possess a solid understanding of the latest marketing techniques and tools and have the ability to oversee cohesive digital marketing campaigns from conception to implementation. Collaborating with the marketing team, the Digital Marketing Manager will be responsible for ensuring campaigns are launched within set timelines and budgets.
* Develop and implement comprehensive digital marketing strategies, including SEO/SEM, marketing database, social media, and display advertising campaigns.
* Establish and maintain a social media presence.
* Lead and manage the digital marketing team, providing mentorship, guidance, and support to ensure the successful execution of marketing campaigns.
* Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.
* Manage content distribution across all platforms, including Facebook, YouTube, Instagram, and other social media platforms.
* Apply strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
* Collaborate with external agencies and content creators.
* Suggest and implement new features to develop brand awareness, like promotions and competitions.
* Analyze and report on the performance of all digital marketing campaigns, evaluating their success against predetermined goals, ROI, and KPIs.
* Bachelor's degree or equivalent
* Strong analytical skills and data-driven thinking.
* Proven working experience in digital marketing.
* Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).
* Strong knowledge of social media platforms, including FB, IG, Google Analytics, and Google Ads.
* Strong communication and Leadership skills, with the ability to collaborate with team members.
* 7-12 years of experience in Digital Marketing, with a proven track record of success in managing online marketing campaigns.
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