Senior Digital Marketing Specialist

About the Job

• Looking for a Digital Marketing specialist who will assist with the execution of the online marketing strategy, website and landing page maintenance, online analytics, and email marketing.
• The Digital Marketing Specialist will help implement marketing activities across a variety of online channels as well as assist with marketing support.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Oversee a social media strategy
• Manage and maintain the organization’s website(s)
• Write and optimize content for the website and social networking accounts such as Facebook and Twitter
• Track and analyze website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Follow a theme/template for social media (Branding - Instagram theme - Blog - Pinterest - Facebook - Twitter)
• Develop and implement effective SEO strategies
• Perform keyword research to drive organic traffic growth
• Execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Implement social media strategies and measure the impact of social media programs
• Integration, monitoring and analysis of social media trends and their reporting analytics
• Improve organic website traffic

job requirements

More than 3 years

Bachelor's Degree