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Job Description
Public Relations Strategy:
- Develop and execute comprehensive PR strategies aligned with Bahya Hospital’s mission, goals, and objectives.
- Create and implement communication plans for major hospital initiatives, events, and announcements.
Media Relations:
- Build and maintain relationships with key media contacts, including journalists, reporters, and influencers.
- Prepare and distribute press releases, media kits, and other materials to promote hospital news and achievements.
- Manage media inquiries and coordinate interviews and press conferences.
Content Creation:
- Write and edit press releases, speeches, op-eds, and other content to ensure consistent and effective messaging.
- Oversee the production of promotional materials, including brochures, newsletters, and digital content.
Crisis Management:
- Develop and implement crisis communication plans to manage and mitigate any negative publicity or issues.
- Act as a spokesperson during crisis situations and ensure timely and accurate communication with the public and media.
Job Requirements
- Bachelor's degree in public relations, communications, journalism, marketing, or a related field.
- Minimum of 7-10 years of experience in public relations, corporate communications, or a similar role.
- Max age is 48.
- Proven track record of managing PR campaigns, media relations, and corporate communication strategies.
- Experience in leading and managing PR teams, including mentoring, performance management, and resource allocation.
- Ability to oversee multiple projects simultaneously and manage teams under tight deadlines.
- Experience in crisis communication and reputation management, including handling negative publicity and developing crisis response strategies.
- Strong relationships with key media outlets, journalists, and influencers.
- Experience in pitching stories, securing media coverage, and organizing press conferences and events.
- Experience in developing and maintaining a positive brand image, including brand messaging and positioning.
- Ability to develop and execute comprehensive PR strategies that align with the organization’s goals and objectives.
- Experience in analyzing market trends, audience insights, and competitive landscapes to inform PR strategies.
- Exceptional written and verbal communication skills, with the ability to craft compelling press releases, speeches, and content for various platforms.
- Proficiency in creating clear, concise, and persuasive communication materials
- Expertise in developing and managing content across traditional and digital media platforms.
- Familiarity with social media management, content marketing, and online reputation management.
- Ability to analyze PR metrics, media coverage, and campaign performance to measure effectiveness and ROI.
- Strong problem-solving skills, particularly in high-pressure situations.
- Strong relationship-building skills with the ability to work effectively with internal teams, executives, stakeholders, and external partners.
- Ability to act as a spokesperson for the company, maintaining a professional and approachable demeanor.