Responsibilities:

• Merchandising Strategy: Develop and execute merchandising strategies to showcase products effectively and drive sales growth.
• Product Presentation: List newly introduced products and determine product placement, categorization, and prioritization on the website to maximize visibility and sales.
• Product Assortment: Curate and manage the product assortment, ensuring alignment with brand objectives, customer preferences, and seasonal trends.
• Content Creation: Collaborate with the marketing and creative teams to create compelling product content, including product descriptions, images, videos, and other multimedia assets.
• Promotional Campaigns: Collaborate with the marketing and creative teams to plan and execute promotional campaigns, including discounts, bundles, and special offers, to drive traffic and increase conversion rates.
• Search and Navigation Optimization: Optimize website search functionality and navigation menus to enhance the online shopping experience and improve product discoverability.
• A/B Testing: Conduct A/B tests to optimize product listings, promotional messaging, and website features for improved performance and user experience.
• Inventory Management: Monitor inventory levels and collaborate with inventory planning teams to ensure sufficient stock availability for sales.
• Competitive Analysis: Stay informed about industry trends, competitor activities, and market dynamics to identify opportunities for growth and differentiation.
• Performance Analysis: Analyze website traffic, sales data, and customer behavior metrics to evaluate the effectiveness of merchandising initiatives and identify areas for improvement.
• Third Party Placement: Repeat the same on all other third-party platforms.