Job Duties - Develop and implement our overall marketing strategy, including brand messaging, advertising campaigns, and promotional events
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Oversee the creation and execution of all marketing collateral, including website content, email campaigns, social media content, and print materials
- Lead the marketing team and provide guidance and support to ensure that all campaigns are executed successfully and on time
- Analyze marketing data and use insights to inform future marketing initiatives and optimize current campaigns
- Prepare & Manage our marketing budget and ensure that all spending is aligned with our business goals and priorities
- Collaborate with other departments, including sales, product, and finance, to ensure that marketing efforts are integrated with overall business strategy
- Identify industry trends and developments and identify opportunities to differentiate our company from competitors
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Build strategic relationships and partner with key industry players, agencies and vendors
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