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Job Description
- Researching new advertising opportunities and providing recommendations to management on which ones are best for the company’s goals
- Analyzing performance data to identify trends and patterns in order to improve campaign effectiveness
- Monitoring competitor activity in order to identify any new strategies that may affect business goals
- Executing advertising campaigns across various channels such as search engines, social media platforms, or mobile devices
- Partnering with other departments to ensure that all advertising campaigns meet objectives set by other departments such as sales or leads generated
- Creating and managing landing pages and conversion tracking tools such as Google Analytics to measure campaign effectiveness
- Creating reports detailing campaign results and making recommendations for future campaigns
- Analyzing customer data to identify potential customers who may be interested in the company’s products or services
- Collaborating with other team members to develop strategies to improve website traffic and sales
Job Requirements
- A degree in digital marketing or a related business field.
- Proven work experience as Google ad administrator and proven experience in SEO
- In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
- An understanding of search engine optimization (SEO) and search engine marketing (SEM)
- Google Ads certification.
- Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients.
