Digital Marketing Supervisor

Managing and Implementing Digital Marketing Strategies:

• Develop and implement innovative digital marketing strategies to attract new customers and increase loyalty from existing customers.
• Monitor and analyze the performance of digital marketing campaigns to achieve the desired goals for each campaign.

Managing Digital Advertising Campaigns:

• Plan and execute advertising campaigns across various platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and TikTok.
• Optimize advertising campaigns to ensure the best return on investment (ROI).
• Manage the budget for digital campaigns and analyze costs and returns to ensure economic effectiveness.

Data Analysis and Reporting:

• Use web analytics tools like Google Analytics and Facebook Insights to monitor and analyze visitor behavior on the website and social media platforms.
• Provide regular reports to upper management on campaign performance and marketing activities.
• Measure key performance indicators (KPIs) such as conversions, engagement, and campaign effectiveness.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing):

• Optimize the website for SEO to ensure better ranking on search engines like Google.
• Manage SEM campaigns via Google Ads, choose the right keywords, and analyze data to improve performance.
• Improve user experience (UX) on the website to reduce bounce rates and increase engagement with content.

Managing Social Media and Online Presence:

• Oversee the company’s social media accounts on platforms like Facebook, Instagram, Twitter, Snapchat, and LinkedIn.
• Create and publish regular digital content to ensure continuous engagement with the audience.
• Interact with followers on social media platforms and encourage positive engagement.

Managing and Analyzing Website Content:

• Ensure the website is regularly updated with relevant content according to customer needs, seasons, and new products.
• Ensure the website follows best SEO practices and provides a great user experience.
• Monitor the website’s digital performance and provide recommendations for continuous improvement.

Collaboration with Internal Teams:

• Collaborate with the design, sales, and public relations teams to develop integrated marketing campaigns.
• Work with the e-commerce team to improve the customer experience on online stores and boost digital sales.

Managing Digital Marketing Teams:

• Supervise and guide the digital marketing team, distributing tasks to ensure effective campaign execution.
• Train and mentor new staff or teams working in digital marketing.
• Ensure effective coordination between team members to achieve shared goals.

Staying Up-to-Date with Digital Marketing Trends and Technologies:

• Keep up with the latest trends and developments in digital marketing and innovate new ways to reach the target audience.
• Implement modern tools and software that can improve campaign performance and increase efficiency.

Managing Email Marketing Campaigns:

• Create and manage email campaigns to attract new customers and encourage return visits from existing ones.
• Analyze email marketing results, including open rates, click-through rates, and conversion rates.

Managing Promotional Campaigns and Special Offers:

• Design and execute promotional marketing campaigns and online offers to drive sales and increase engagement with the brand.
• Ensure the coordination of promotional campaigns across all digital channels and paid advertisements.

Collaborating with Influencers and Sponsored Content:

• Develop relationships with influencers in the fashion industry to promote Men's Club products.
• Coordinate campaigns with influencers to maximize the benefits of influencer marketing strategies.

Budget Preparation and Financial Reporting:

• Prepare and distribute budgets for digital marketing campaigns.
• Monitor spending and ensure the best use of the allocated budget.