Job Details
Skills And Tools:
Job Description
Job Title: Marketing Manager
Location: Boom Room – Open Air Mall, Cairo
Reports to: General Manager
About Boom Room:
Boom Room is the largest and most dynamic arcade in Cairo, located in the heart of the Open Air Mall. We are a one-of-a-kind entertainment destination offering a premium mix of arcade games, live events, and immersive experiences. Our mission is to provide a fun-filled, world-class entertainment environment for individuals and families. With a focus on innovation and customer satisfaction, Boom Room is setting new benchmarks in the entertainment and retail industry.
Position Overview:
We are seeking an experienced and highly motivated Marketing Manager to lead the development and execution of marketing strategies at Boom Room. The successful candidate will have a deep understanding of the entertainment and shopping center industries, with a proven track record in driving traffic, increasing brand awareness, and engaging customers. This individual will play a key role in amplifying the Boom Room brand and ensuring it remains a leading destination for fun and entertainment in Cairo.
Key Responsibilities:
Marketing Strategy Development:
- Design and execute innovative and data-driven marketing strategies to drive foot traffic to Boom Room and increase brand visibility.
- Develop annual marketing plans with measurable objectives, aligned with the business goals of Boom Room and Open Air Mall.
- Lead market research initiatives to understand customer preferences, industry trends, and competitor activities.
Brand Management:
- Oversee the consistent positioning and messaging of the Boom Room brand across all marketing channels.
- Ensure a cohesive and positive brand image through creative content, digital presence, and promotional materials.
- Collaborate with design and creative teams to develop high-impact campaigns.
Digital Marketing & Social Media:
- Manage Boom Room’s digital marketing strategy, including social media platforms, website content, email marketing, and online promotions.
- Develop engaging content that resonates with target audiences and drives engagement on social media platforms (Instagram, Facebook, TikTok, etc.).
- Analyze and report on the performance of digital campaigns and make data-driven decisions to improve results.
Partnerships & Sponsorships:
- Cultivate and maintain strong relationships with key industry stakeholders, including retail brands, event organizers, and influencers.
- Identify and secure strategic partnerships and sponsorships to enhance Boom Room’s offerings and visibility.
Event Planning & Promotion:
- Lead the planning and execution of on-site events, promotions, and activations to attract diverse customer groups.
- Collaborate with the events team to create memorable experiences that align with Boom Room’s brand identity.
- Drive event promotion through multi-channel marketing campaigns.
Customer Engagement & Loyalty Programs:
- Develop and implement customer engagement strategies, including loyalty programs, special promotions, and community outreach.
- Monitor and assess customer feedback to continuously improve Boom Room’s offerings and guest experience.
Budget Management & Reporting:
- Manage the marketing budget efficiently, ensuring optimal allocation of resources for campaigns and initiatives.
- Track and report on key performance indicators (KPIs), adjusting strategies as necessary to meet objectives.
Team Leadership:
- Lead a small team of marketing professionals, providing guidance, mentorship, and professional development opportunities.
- Foster a collaborative, high-energy work environment.
Job Requirements
Education:
- Bachelor's degree in marketing, Business Administration, Communications, or a related field.
- Professional certifications in digital marketing or brand management are a plus.
Experience:
- Minimum 5+ years of experience in marketing management, preferably in the entertainment, leisure, or shopping center sectors.
- Proven track record in managing successful marketing campaigns in high-traffic, consumer-focused environments (e.g., malls, arcades, entertainment centers).
Skills:
- Exceptional communication, leadership, and interpersonal skills.
- Strong creative and strategic thinking, with the ability to execute campaigns that drive results.
- Data-driven mindset with experience in analyzing campaign performance and customer behavior.
- Proficiency in marketing software, social media platforms, and analytics tools (Google Analytics, Social Media Insights, etc.).
Personal Attributes:
- Passion for the entertainment and retail industries.
- Highly organized with strong project management skills.
- Ability to work in a fast-paced, dynamic environment.
- Creative, energetic, and driven to exceed expectations.