Job Details
Skills And Tools:
Job Description
· Take responsibility for the growth marketing and CRM strategy, processes and implementation.
· Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our platform with a focus on paid tactics.
· Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.
· Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity.
· Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.
· Continuously test and iterate your learnings to find the best multi-channel paid mix for us.
· Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation. You should strive to continuously outperform yourself.
· When needed, work together with external agencies to optimise the delivery of your campaigns and discover new audiences.
· Have the creative ability to craft beautiful and enriching content together with the marketing team to enhance your campaigns.
· Ideally you also have some UX and social media writing experience.
Job Requirements
Media buying experience in an agency is a must.
· The ability to manage SEO and SEM marketing campaigns, as well as social media and display advertising campaigns.
· A knack for identifying target audiences and you know where to find them to encourage engagement and conversions.
· Strong experience in website analytics tools and you know Google Adwords like the back of your hand.
· Experience in using Wordpress and Google Analytics.
· You have outstanding communication skills, you’re not put off by presenting to a group of people or convincing teams of future campaign ideas.
· A customer focused mindset and great analytical skills.
· Creativity, motivation and a structured approach.
